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No. 78 (2025): Economy and Society

Published: 2025-09-19

ECONOMICS

THEORETICAL AND METHODOLOGICAL APPROACH TO EVALUATING THE IMPLEMENTATION OF SIXTH TECHNOLOGICAL PARADIGM TECHNOLOGIES IN LOGISTICS

Artem Bilovol, Svitlana Tarasenko
Article views: 49 | PDF Downloads: 30
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CRISIS MANAGEMENT IN THE HOSPITALITY INDUSTRY: THEORETICAL FOUNDATIONS AND PRACTICAL CHALLENGES OF TODAY

Uliana Huzar
Article views: 20 | PDF Downloads: 14
- PDF (Українська)
THE ROLE OF ARTIFICIAL INTELLIGENCE IN EXPANDING THE OPPORTUNITIES FOR PROFESSIONAL ACTIVITY

Oleksandr Cherep, Yuliia Kalyuzhna, Yevhen Naumenko
Article views: 25 | PDF Downloads: 10
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STIMULATING PRODUCTIVE EMPLOYMENT OF THE POPULATION IN THE CONTEXT OF POST-WAR ECONOMIC RECOVERY

Iryna Shubala, Oleh Savchuk
Article views: 36 | PDF Downloads: 11
- PDF (Українська)
ECONOMIC ASSESSMENT OF LOSSES AND RECOVERY NEEDS OF UKRAINE’S CULTURE AND CREATIVE INDUSTRIES SECTOR: A REGIONAL PERSPECTIVE

Yevhen Anhel, Igor Burakovsky
Article views: 25 | PDF Downloads: 10
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MIGRATION DURING MARTIAL LAW: PROSPECTS AND CHALLENGES. ECONOMIC ASPECT

Kateryna Balabukha, Vladyslav Penchuk
Article views: 16 | PDF Downloads: 10
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FEATURES AND PROBLEMS OF STRATEGIC MANAGEMENT IN THE CONTEXT OF FORMING INNOVATIVE POTENTIAL AND ENSURING THE SOCIO-ECONOMIC SECURITY OF INNOVATION-ACTIVE LOGISTICS ENTERPRISES

Viacheslav Blikhar
Article views: 27 | PDF Downloads: 10
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THEORETICAL ASPECTS OF FORMING THE COMPETITIVENESS OF RETAIL NETWORK PERSONNEL IN THE CONDITIONS OF DIGITAL TRANSFORMATION

Наnna Bratus, Lіubov Karbovska, Yuliia Mazur
Article views: 34 | PDF Downloads: 9
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PROSPECTS FOR INCORPORATING THE TOURISM POTENTIAL OF THE CITY OF RIVNE INTO THE CULTURAL ROUTES NETWORK OF THE COUNCIL OF EUROPE

Dmytro Vyhovsky, Oksana Konarivska, Marharyta Yakovyshyna
Article views: 16 | PDF Downloads: 7
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CONFLICTS IN THE WORKPLACE: CAUSES, PREVENTION AND RESOLUTION METHODS

Iryna Dashko, Hanna Nikonchuk
Article views: 20 | PDF Downloads: 9
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CULTURE OF INFORMATION PRIVACY IN THE PERSONNEL MANAGEMENT SYSTEM

Vladyslav Zhuliaiev
Article views: 17 | PDF Downloads: 5
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COMPONENTS AND PRINCIPLES OF BUILDING INNOVATIVE FINANCIAL MODELS FOR SMALL AND MEDIUM BUSINESSES IN THE CONDITIONS OF THE POST-WAR ECONOMY

Bohdan Zavalii, Tetyana Grynko
Article views: 23 | PDF Downloads: 8
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A SYSTEMIC APPROACH TO THE DIGITAL TRANSFORMATION OF AGRICULTURAL PRODUCTION: DEFINITION AND STRUCTURAL-FUNCTIONAL CLASSIFICATION

Vadym Kolisnichenko
Article views: 11 | PDF Downloads: 13
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INTEGRATION OF DEFENDERS INTO UKRAINE’S LABOR MARKET: PROBLEMS AND PROSPECTS OF VETERANS’ RETRAINING

Stanislav Kotenko, Eduard Bogdan
Article views: 24 | PDF Downloads: 13
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DEFINITION OF THE ROLE OF CROSS-CULTURAL COMMUNICATION IN THE SYSTEM OF INCREASING THE EFFICIENCY OF CONSULTING IN UKRAINE

Liubov Lozinska
Article views: 33 | PDF Downloads: 12
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COSTS OF TRADING ENTERPRISES: PARADIGMAL BASIS AND DIRECTIONS OF TRANSFORMATION

Maksym Poveshchenko
Article views: 13 | PDF Downloads: 4
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MACROECONOMIC DETERMINANTS OF OUWARD REMITTENCES FROM CANADA

Tetiana Skab, Olga Tsapko-Piddubna
Article views: 26 | PDF Downloads: 10
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INNOVATION AND INVESTMENT ENVIRONMENT OF FUNCTIONING AND MANAGEMENT OF INCLUSIVE ENTREPRENEURSHIP DEVELOPMENT

Andrii Skrylnyk
Article views: 12 | PDF Downloads: 5
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PROJECT MANAGEMENT OF ORGANIC PRODUCTION: FACILITATION PRACTICES, DIGITAL SOLUTIONS, CERTIFICATION

Galyna Studinska, Maksym Chemerys
Article views: 13 | PDF Downloads: 6
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METHODOLOGICAL SUPPORT FOR RESEARCH INTO THE PROCESSES OF ESTABLISHING AN ECONOMIC MECHANISM FOR THE SUSTAINABLE DEVELOPMENT OF RURAL AREAS: TRANSFORMATION OF APPROACHES AND STAGES OF FORMATION

Vadym Tkachuk, Mykola Davydyuk
Article views: 11 | PDF Downloads: 3
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ORGANIZATIONAL AND ECONOMIC POTENTIAL OF BLOCKCHAIN TECHNOLOGIES IN AGRIBUSINESS

Natalia Trusova, Viktoriia Nekhai, Natalia Kukina
Article views: 22 | PDF Downloads: 7
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ENHANCING THE EFFICIENCY OF BORROWED CAPITAL UTILIZATION IN THE MACHINERY SECTOR ENTERPRISES

Lyudmyla Khomenko
Article views: 36 | PDF Downloads: 8
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FINANCIAL AND STRATEGIC ANALYSIS IN THE MANAGEMENT SYSTEM OF STATE-OWNED ENTERPRISES IN THE CONTEXT OF MARTIAL LAW

Petro Kutsyk, Tetyana Medynska, Maksym Koryagin, Iryna Bodnariuk
Article views: 22 | PDF Downloads: 12
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METHODOLOGICAL APPROACHES TO ASSESSING THE FINANCIAL CONDITION OF AN ENTERPRISE IN TIMES OF CRISIS

Roman Lotochkiy, Liliia Ruda
Article views: 22 | PDF Downloads: 8
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RESOURCE POTENTIAL OF A DIGITAL UNIVERSITY IN THE CONDITIONS OF GLOBAL CHALLENGES

Natalia Bobro
Article views: 17 | PDF Downloads: 6
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THE CONCEPTUAL PRINCIPLES OF FORMING INFRASTRUCTURE PROVISION OF THE AGRICULTURAL SECTOR ON THE PRINCIPLES OF SUSTAINABILITY

Vitaly Burkun, Hrachia Amirkhanian
Article views: 10 | PDF Downloads: 6
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ASSESSMENT OF THE RECREATIONAL POTENTIAL OF THE NATURE RESERVE FUND OF UKRAINE

Oleksandra Vorobiova
Article views: 15 | PDF Downloads: 6
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PROBLEMATIC ASPECTS ON THE FORMATION OF HUMAN RESOURCES POTENTIAL OF AGRICULTURAL ENTERPRISES IN THE PERIOD OF POSTWAR RECONSTRUCTION

Andriy Kaminskyi
Article views: 38 | PDF Downloads: 7
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THE MARKET OF SUSTAINABLE INVESTMENT: THEORETICAL PRINCIPLES AND SPECIFICS OF DEVELOPMENT

Dmytro Sknar
Article views: 13 | PDF Downloads: 3
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METHODOLOGY FOR OPTIMIZING THE STRUCTURE OF UKRAINE’S PUBLIC DEBT UNDER CONDITIONS OF FINANCIAL TURBULENCE

Hanna Filatova
Article views: 16 | PDF Downloads: 17
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DIGITALIZATION OF THE ECONOMY AS A NEW PARADIGM OF SUSTAINABLE DEVELOPMENT AND COMPETITIVENESS

Alla Cherep, Valentyna Voronkova, Oleksandr Cherep
Article views: 29 | PDF Downloads: 21
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FORMATION OF A REGIONAL MIGRATION SECURITY SYSTEM IN THE CONDITIONS OF CRISIS SHOCK: THE EXAMPLE OF THE CARPATHIAN REGION

Ihor Baranyak, Rostyslav Ryvak
Article views: 15 | PDF Downloads: 3
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THE IMPACT OF MARTIAL LAW ON THE DYNAMICS OF THE STATE ORDER FOR PERSONNEL TRAINING AT VARIOUS EDUCATIONAL LEVELS AND THE FORMATION OF UKRAINE'S INNOVATION POTENTIAL

Oleksandr Kushnerov
Article views: 34 | PDF Downloads: 9
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ADAPTIVE CAPACITY OF THE UKRAINIAN ECONOMY IN THE FOURTH YEAR OF THE RUSSIA–UKRAINE WAR

Maria Lapishko, Zoriana Lapishko
Article views: 15 | PDF Downloads: 6
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ECONOMIC BELEFITS OF AGRICULTURAL SECTOR DIGITAL TRANSFORMATION: ANALYSIS OF TOOLS AND PRACTICES

Bohdan Melnyk
Article views: 16 | PDF Downloads: 8
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INSTITUTIONAL PRINCIPLES OF INNOVATIVE DEVELOPMENT OF RURAL ENTREPRENEURSHIP IN UKRAINE IN THE CONTEXT OF EUROPEAN INTEGRATION

Vitaliy Pysklyvets
Article views: 8 | PDF Downloads: 4
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THE ROLE OF THE WTO GOVERNMENT PROCUREMENT AGREEMENT (GPA) IN UKRAINE'S EUROPEAN INTEGRATION

Ivan Ustych
Article views: 19 | PDF Downloads: 8
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STUDY OF SPATIOTEMPORAL HETEROGENEITY OF FACTORS INFLUENCING THE DEVELOPMENT OF REGIONAL LOGISTICS SYSTEMS USING THE GTWR MODEL

Bohdan Behei
Article views: 15 | PDF Downloads: 6
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METHODOLOGICAL PRINCIPLES OF A COMPREHENSIVE STUDY OF BANKING POTENTIAL USING NEURAL NETWORK FORECASTING

Inviia Hivarhizov, Glib Borisov, Olga Moroz
Article views: 3 | PDF Downloads: 1
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NEURAL NETWORK APPROACHES TO EVALUATING THE SUPPLY ACTIVITIES OF ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATION

Dmytro Zemlianskyi
Article views: 4 | PDF Downloads: 0
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MARKETING AS A DRIVER OF STARTUP QUALITY AND COMPETITIVENESS

Halyna Levkiv, Volodymyr Hobela, Nazar Melnyk
Article views: 34 | PDF Downloads: 8
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JUSTIFICATION OF THE SYSTEM OF CRITERIA FOR SUSTAINABLE DEVELOPMENT OF TRADE ENTERPRISES

Valentyna Pavlova, Mykyta Abramov
Article views: 8 | PDF Downloads: 4
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CATEGORIZATION AND COMPREHENSIVE ANALYSIS OF STRUCTURAL CHANGES IN THE DEVELOPMENT OF AGRICULTURAL ENTERPRISE

Viktor Polkov
Article views: 3 | PDF Downloads: 3
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SUSTAINABLE DEVELOPMENT OF RURAL AREAS THROUGH THE PRISM OF STRATEGIC PRIORITIES FOR SMALL AGRICULTURAL ENTERPRISES

Viktoriia Baidala, Vladyslav Havryliuk
Article views: 15 | PDF Downloads: 4
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MECHANISMS OF STATE MANAGEMENT OF REGIONAL DEVELOPMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE ECONOMY

Kostiantyn Mashnenkov, Viktoriia Bantush
Article views: 10 | PDF Downloads: 2
- PDF (Українська)
BIBLIOMETRIC ANALYSIS OF RESEARCH ON SUSTAINABLE SOCIO-ECONOMIC AND ENVIRONMENTAL DEVELOPMENT

Yevhen Miroshnychenko, Olena Kolotilina
Article views: 5 | PDF Downloads: 5
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ACCOUNTING AND TAXATION

MANAGEMENT ACCOUNTING OF BUSINESS PROCESS COSTS IN TRADE

Liubov Medvid, Tamara Gerasymenko
Article views: 23 | PDF Downloads: 14
- PDF (Українська)
ANALYSIS OF THE CONCEPTUAL AND CATEGORICAL FRAMEWORK OF VAT REFUND

Oleksandr Osypchuk
Article views: 10 | PDF Downloads: 6
- PDF (Українська)
METHODICAL APPROACH TO IMPROVING ACCOUNTING SUPPORT FOR MANAGING COSTS AND RESULTS OF CORPORATE SOCIAL RESPONSIBILITY OF ENTERPRISES

Marharyta Sobakar, Pavlo Lyska
Article views: 5 | PDF Downloads: 4
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VISUAL CONFIGURATORS AS A FACTOR IN THE DEVELOPMENT OF ACCOUNTING IN THE DIGITAL ENVIRONMENT

Dmytro Fedenko
Article views: 11 | PDF Downloads: 3
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VAT AND SOFTWARE: WHEN IS IT A SERVICE AND WHEN IS IT A PRODUCT?

Konstantin Zhyzhko, Hanna Kusnetsova
Article views: 15 | PDF Downloads: 0
- PDF (Українська)
ACCOUNTING OF PROPERTY STATUS AND SECURITY OF ENTERPRISES IN MARTIAL LAW CONDITIONS

Oksana Koshets, Victoria Melnychuk
Article views: 5 | PDF Downloads: 0
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FEATURES OF CONTROL OVER COMPLIANCE WITH LABOR LEGISLATION AT ENTERPRISES

Tetiana Talakh
Article views: 26 | PDF Downloads: 7
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THE EVOLUTION OF TAX POLICY IN THE FIELD OF INFORMATION TECHNOLOGY: FROM GLOBAL PRACTICES TO NATIONAL DECISIONS

Luhovets Bohdan
Article views: 25 | PDF Downloads: 7
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ORGANIZATION OF ACCOUNTING FOR ENVIRONMENTAL RESPONSIBILITY OF AGRICULTURAL SECTOR ENTITIES

Olena Polova, Ilya Manelyak
Article views: 6 | PDF Downloads: 5
- PDF (Українська)
TAXATION AS A TOOL FOR REGULATING THE AGRICULTURAL LAND MARKET

Olena Yarmoliuk, Larisa Sulimenko
Article views: 30 | PDF Downloads: 11
- PDF (Українська)

FINANCE, BANKING AND INSURANCE

ASSESSMENT OF FINANCIAL PROVISION FOR INVESTMENT ACTIVITIES OF AGRICULTURAL ENTERPRISES

Yuliia Nehoda, Dmytro Koniukhov
Article views: 30 | PDF Downloads: 17
- PDF (Українська)
SPECIFICS OF IMPLEMENTING THE COMPONENTS OF UKRAINE’S FINANCIAL POLICY IN AN UNSTABLE ENVIRONMENT

Yevhenii Butskyi
Article views: 14 | PDF Downloads: 9
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LOCAL BUDGET EXPENDITURES ON RECONSTRUCTION: TRENDS, CHALLENGES AND PROSPECTS

Mykhailo Kuzheliev, Alina Nechyporenko, Sergii Stabias
Article views: 24 | PDF Downloads: 13
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ACTIVITIES OF SPECIALLY AUTHORIZED BODIES OF THE GROUP OF SEVEN

Yuliia Remyha
Article views: 11 | PDF Downloads: 5
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THE IMPACT OF FINANCIAL DETERMINANTS ON THE EFFECTIVENESS OF INSTITUTIONAL INTERACTION BETWEEN BUSINESS AND THE STATE

Hanna Skyba, Iryna Kalina, Iryna Briukhovetska
Article views: 10 | PDF Downloads: 5
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INNOVATIVE FINANCIAL ENGINEERING TOOLS FOR MOBILIZING AGRICULTURAL CAPITAL

Svitlana Khalatur, Oksana Grabchuk, Valeria Getel
Article views: 19 | PDF Downloads: 7
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INTEGRATED MODEL FOR IMPLEMENTING SUSTAINABLE DEVELOPMENT REPORTING

Sviatoslav Biloblovskyi
Article views: 11 | PDF Downloads: 5
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RESOURCES OF BANKING INSTITUTIONS: EFFECTIVE USAGE DURING MARTIAL LAW

Tetіana Gavrilko, Hanna Senchuk
Article views: 14 | PDF Downloads: 11
- PDF (Українська)
ACCOUNTING OF FINISHED PRODUCTS AT FRUIT AND BERRY PROCESSING ENTERPRISES: CURRENT STATE AND DEVELOPMENT PROSPECTS

Ihor Zabrodskyi
Article views: 13 | PDF Downloads: 3
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INFLUENCE OF GEOPOLITICAL FACTORS ON ATTRACTION OF VENTURE CAPITAL IN UKRAINE

Yevgeniia Vidiakova
Article views: 13 | PDF Downloads: 2
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INFORMATION SUPPORT OF FINANCIAL CONTROL IN THE SYSTEM OF FINANCIAL REGULATION OF THE DEVELOPMENT OF CORPORATE ENTERPRISES

Olena Sereda
Article views: 7 | PDF Downloads: 6
- PDF (Українська)

MANAGEMENT

MANAGEMENT PROBLEMS AND MEASURES TO COUNTER THE QUALITATIVE DEVELOPMENT OF OPEN EDUCATION IN NORTHERN ANHUI PROVINCE IN CHINA

Liqun Wei, Nataliya Stoyanets
Article views: 37 | PDF Downloads: 6
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COMPETITIVENESS MANAGEMENT OF THE AGRO-INDUSTRIAL COMPLEX IN THE CONTEXT OF GLOBALIZATION

Vasyl Baldynuk, Victoria Baldynuk
Article views: 10 | PDF Downloads: 9
- PDF (Українська)
ANTI-CRISIS MANAGEMENT OF THE ENTERPRISE IN THE CONDITIONS OF WAR: GENERAL CHARACTERISTICS AND SEARCH FOR SOLUTIONS REGARDING THE EXPEDIENCY OF ITS INTRODUCTION

Ihor Kryvoviaziuk
Article views: 28 | PDF Downloads: 9
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PERSONNEL MOTIVATION SYSTEM AS A FACTOR IN ENHANCING ENTERPRISE PERFORMANCE

Kateryna Lemish, Andrii Suslyk, Victoria Shvachko
Article views: 42 | PDF Downloads: 32
- PDF (Українська)
ESSENCE AND CLASSIFICATION OF BUSINESS PROCESSES OF AN ENTERPRISE: THEORETICAL ASPECT

Stepan Lobodiak
Article views: 25 | PDF Downloads: 31
- PDF (Українська)
CROSS-CULTURAL HR LEADERSHIP THROUGH SOCIAL COMMUNICATION TECHNOLOGIES: ENGINEERING THE COMMUNICATION PROCESS

Olga Maistrenko, Oleksandr Bliznyuk
Article views: 25 | PDF Downloads: 10
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STRATEGIC WORKFORCE STABILIZATION THROUGH INCENTIVE – BASED MANAGEMENT IN TIMES OF ORGANIZATIONAL DISRUPTION

Anton Melnyk, Oleksandr Petrenko
Article views: 10 | PDF Downloads: 9
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INNOVATIVE MANAGEMENT AS A DETERMINANT OF STRATEGIC DEVELOPMENT OF AGRICULTURAL BUSINESS IN THE CONDITIONS OF GLOBALIZATION

Ivan Petriv, Vadym Hutsu, Мykola Hrybov
Article views: 17 | PDF Downloads: 11
- PDF (Українська)
SMART SOLUTIONS IN CRISIS MANAGEMENT: TRANSFORMATION OF APPROACHES IN THE FACE OF EXTERNAL THREATS

Daryna Tarnavska, Nataliia Buhas
Article views: 11 | PDF Downloads: 6
- PDF (Українська)
BNPL AS A DEMAND-SIDE INVESTMENT INSTRUMENT FOR THE SUSTAINABLE DEVELOPMENT OF MICRO-ENTERPRISES IN UKRAINE

Vitaliy Havrylyuk, Yevhenii Yelizariev
Article views: 12 | PDF Downloads: 1
- PDF (Українська)
PRACTICAL ASPECTS OF SELF-MANAGEMENT DEVELOPMENT OF FUTURE MANAGERS IN THE DIGITAL ENVIRONMENT

Tamara Humennykova, Lyubov Lyutfaliieva
Article views: 15 | PDF Downloads: 3
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OPTIMIZATION OF COMMUNICATION MANAGEMENT IN CRISIS CONDITIONS: THE ROLE OF TRAINING AND COACHING TECHNOLOGIES

Natalija Ichenska
Article views: 10 | PDF Downloads: 2
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TRANSFORMATION OF FINANCIAL AND ECONOMIC SECURITY MANAGEMENT SYSTEM OF AN ENTERPRISE IN THE CONTEXT OF CONTEMPORARY THREATS

Volodymyr Proskura, Anzhela Lyzanets, Myron Hryts
Article views: 22 | PDF Downloads: 6
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ANALYSIS OF THE EFFICIENCY OF THE WORK OF THE BODIES OF THE ANTIMONIOPOLY COMMITTEE OF UKRAINE

Tamila Shcherbakova, Alina Pasichnik
Article views: 14 | PDF Downloads: 7
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CHANGE MANAGEMENT IN AN ENTERPRISE: FEATURES OF RESOURCE PROVISION

Iryna Biletska, Tetiana Sabetska
Article views: 22 | PDF Downloads: 5
- PDF (Українська)
CURRENT STATE AND PROBLEMS OF ENSURING THE SECURITY OF ENTERPRISE LENDING IN UKRAINE

Vitalii Zavada
Article views: 13 | PDF Downloads: 5
- PDF (Українська)
STRATEGIC PLANNING OF EXPORT ACTIVITIES: TOOLS FOR ANALYSIS, CONTROL AND EFFECTIVENESS ASSESSMENT TO ENSURE THE SUSTAINABILITY OF ENTERPRISE BUSINESS PROCESSES

Maryna Ivanova, Olena Varianychenko, Tetiana Arkhypenko
Article views: 8 | PDF Downloads: 4
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EVOLUTION OF THE CORPORATE SOCIAL RESPONSIBILITY CONCEPT AND ITS INTEGRATION INTO MODERN BUSINESS MODELS

Oksana Kurei
Article views: 25 | PDF Downloads: 9
- PDF (Українська)
SYNERGY OF CORPORATE GOVERNANCE AND BUSINESS PROCESS OPTIMIZATION BASED ON ARTIFICIAL INTELLIGENCE TECHNOLOGIES

Viacheslav Makedon, Dmytro Nechaev
Article views: 20 | PDF Downloads: 4
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INTEGRATION OF MANAGEMENT CONTROL AND MARKETING MANAGEMENT IN THE SYSTEM OF STRATEGIC DEVELOPMENT OF AN ENTERPRISE

Iryna Maksiutenko, Tetiana Sivashenko
Article views: 20 | PDF Downloads: 6
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MANAGEMENT OF INNOVATIVE TECHNOLOGIES IN THE AGRICULTURAL SECTOR OF UKRAINE IN WAR CONDITIONS

Ivan Pylypchuk
Article views: 10 | PDF Downloads: 5
- PDF (Українська)
MODERN COST CONTROLLING TOOLS IN THE SYSTEM OF OPERATIONAL, INVESTMENT AND STRATEGIC MANAGEMENT

Nataliia Telichko, Hanna Didur, Oksana Melnychuk
Article views: 23 | PDF Downloads: 9
- PDF (Українська)
EVALUATING THE POTENTIAL FOR INTEGRATING PROJECT MANAGEMENT INTO THE PRACTICE OF LOCAL SELF-GOVERNMENT: THE CASE OF THE KURNENSKA TERRITORIAL COMMUNITY, ZHYTOMYR REGION

Valerii Mikulich
Article views: 9 | PDF Downloads: 4
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COST MANAGEMENT SYSTEMS AND BUSINESS PROCESS CONTROL: HISTORICAL AND METHODOLOGICAL PRINCIPLES AND TRANSFORMATION VECTORS IN THE CONTEXT OF INDUSTRY 4.0

Damir Bikulov, Olga Veritova, Kateryna Petrovа
Article views: 17 | PDF Downloads: 8
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THE INFLUENCE OF MANAGEMENT STYLE ON THE EFFICIENCY OF HUMAN CAPITAL USE IN AN ENTERPRISE

Olena Vinnychenko, Olena Sheptukha, Tetiana Tokhtamysh
Article views: 11 | PDF Downloads: 4
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INTEGRATION OF ARTIFICIAL INTELLIGENCE INTO THE ENTERPRISE'S PERSONNEL MANAGEMENT STRATEGY: PRIORITIES AND ADVANTAGES IN THE CONDITIONS OF LABOR MARKET GLOBALIZATION

Olha Kots, Mykola Stoiko, Oleksii Kots
Article views: 7 | PDF Downloads: 6
- PDF (Українська)
KEY ASPECTS OF INTERDISCIPLINARY RESEARCH IN CONDITIONS OF UNCERTAINTY

Halyna Zakharchyn, Tetiana Skliaruk
Article views: 12 | PDF Downloads: 6
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THEORETICAL AND METHODOLOGICAL APPROACHES TO THE STUDY OF BUSINESS MODELS IN THE IT SECTOR: FOCUS ON OUTSTAFFING

Ivan Panchenko
Article views: 12 | PDF Downloads: 1
- PDF (Українська)
THE VALUE CHAIN AS A TOOL FOR ENHANCING THE COMPETITIVENESS OF SERVICE ENTERPRISES

Inna Cherneha, Yulia Nesterchuk, Svitlana Tymchuk
Article views: 7 | PDF Downloads: 3
- PDF (Українська)
DIGITAL EMOTIONAL INTELLIGENCE AS A MANAGERIAL COMPETENCE

Halyna Yurchenko
Article views: 17 | PDF Downloads: 5
- PDF (Українська)
SUPPLY CHAIN MANAGEMENT UNDER RELOCATION: DIGITAL SOLUTIONS AND RESILIENCE MECHANISMS

Taras Kutko
Article views: 14 | PDF Downloads: 8
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INNOVATIVE AND TRANSFORMATIONAL SOLUTIONS: A NEW CONCEPT OF MANAGEMENT IN THE CONDITIONS OF UNCERTAINTY

Svitlana Lykholat, Ihor Franiv, Kateryna Pelekh
Article views: 15 | PDF Downloads: 4
- PDF (Українська)
STARTUP MANAGEMENT IN THE CONTEXT OF ECONOMIC AND MATHEMATICAL RISK MODELING IN STRATEGIC MARKETING

Іryna Naida, Людмила Бахчиванжи, Oksana Melnychuk
Article views: 24 | PDF Downloads: 7
- PDF (Українська)
DIGITAL TWINS TECHNOLOGY AS A TOOL FOR OVERCOMING WORKFORCE DEFICITS AND MODERNIZING UKRAINE’S FOOD PRODUCTION SECTOR

Liana Maznyk, Karynа Zhukovska
Article views: 27 | PDF Downloads: 8
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MANAGING A COMPANY'S IMAGE INVOLVED IN INTERNATIONAL ECONOMIC ACTIVITIES

Nataliia Bolkvadze, Oleksandra Bratko
Article views: 35 | PDF Downloads: 5
- PDF (Українська)
INDUSTRY 5.0 IMPLEMENTATION`S STRATEGY PRINCIPLES IN INTELLECTUAL CAPITAL MANAGEMENT IN THE CONTEXT OF POST-WAR RECOVERY

Vladyslav Hirdvainis
Article views: 7 | PDF Downloads: 0
- PDF (Українська)
TRANSFORMATION OF BUSINESS PROCESSES UNDER THE DIGITALIZATION’S INFLUENCE IN THE TRANSITIONAL PERIOD CONTEXT FROM INDUSTRY 4.0 TO INDUSTRY 5.0

Dariia Zelinska
Article views: 6 | PDF Downloads: 1
- PDF (Українська)
INTEGRATED SYSTEM MANAGEMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES AS A STAGE OF STRATEGIC DEVELOPMENT: A CONCEPTUAL MODEL BASED ON PSYCHOMETRICS AND DIGITALIZATION

Dmytro Pavliuk, Nataliia Zachosova
Article views: 13 | PDF Downloads: 8
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STRATEGIC MANAGEMENT OF MEDICAL INSTITUTIONS TO ENSURE THEIR EFFECTIVENESS

Kateryna Samodai
Article views: 12 | PDF Downloads: 1
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МОДЕЛІ МОТИВАЦІЇ МЕДИЧНИХ ПРАЦІВНИКІВ У СУЧАСНИХ УМОВАХ

Roman Samokishchuk
Article views: 7 | PDF Downloads: 1
- PDF (Українська)

MARKETING

INNOVATIVE CONTENT OF MODERN MARKETING

Yevgen Mayovets, Oksana Kundrya-Vysoska, Iryna Horodnіak
Article views: 10 | PDF Downloads: 6
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CONSUMER RESISTANCE TO MARKETING: DRIVERS, MANIFESTATIONS, AND IMPLICATIONS

Krystyna Tarasova, Yana Salo, Hanna Novak
Article views: 12 | PDF Downloads: 7
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THE INFLUENCE OF SMM MARKETING AND PERSONNEL COMPETENCE ON THE DEVELOPMENT OF LOGISTICS MANAGEMENT OF MODERN DOMESTIC ENTERPRISES

Yurii Berezovskyi, Nataliia Lialina, Antonina Samoilenko
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INFORMATION SUPPORT FOR UNIVERSITY COMMUNICATION WITH TARGET AUDIENCES IN THE CONTEXT OF MICRO-CREDENTIALS DEVELOPMENT

Stanislav Bilousov
Article views: 14 | PDF Downloads: 2
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APPLICATION OF ECONOMIC AND MATHEMATICAL MODELING TO ENHANCE ENTERPRISE MARKETING PERFORMANCE

Daria Kravets, Krystyna Tarasova
Article views: 9 | PDF Downloads: 3
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MARKETING OF INTELLIGENT SYSTEMS: CONCEPT AND DEVELOPMENT FEATURES

Nataliia Buha, Tanya Yanchuk
Article views: 13 | PDF Downloads: 6
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STEEP+S ANALYSIS AS AN INSTRUMENT FOR HIGHER EDUCATION INSTITUTIONS' STAKEHOLDER INTERACTION MARKETING IN THE DIGITALIZATION ERA

Nataliia Kononova, Maryna Us
Article views: 15 | PDF Downloads: 6
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THE USE OF ARTIFICIAL INTELLIGENCE IN THE ADVERTISING ACTIVITIES OF FOOD INDUSTRY ENTERPRISES

Nataliіa Skryhun, Valentyn Popovych, Iryna Boiko
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USING GENERATION THEORY IN PLANNING TARGETED ADVERTISING IN INTERNATIONAL MARKETING

Maryna Kirnosova
Article views: 1 | PDF Downloads: 1
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ECONOMIC MECHANISMS FOR MONITORING THE EFFECTIVENESS OF MARKETING STRATEGIES IN EDUCATIONAL SERVICES IN UKRAINE AND POLAND

Yuliia Shypulina
Article views: 3 | PDF Downloads: 4
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ADAPTATION OF MARKETING PRICING STRATEGIES TO THE FEATURES OF NATIONAL MARKETS

Tetiana Lunova
Article views: 12 | PDF Downloads: 4
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PROGRAM FOR IMPROVING MARKETING MANAGEMENT OF INDUSTRIAL ENTERPRISES ON THE BASIS OF SOCIAL RESPONSIBILITY

Vadym Savchuk
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EMOTIONAL MARKETING IN ADVERTISING ACTIVITIES UNDER GEOPOLITICAL CHALLENGES: CULTURAL AND ETHICAL CONTEXT

Tetiana Spivakovska, Sergiy Spivakovskyy, Tetiana Tsarova
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BEHAVIORAL SEGMENTATION AS A TOOL FOR PERSONALIZING MARKETING COMMUNICATIONS

Maksym Halstian, Halyna Kvita
Article views: 6 | PDF Downloads: 0
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INNOVATION MARKETING IN THE SCOPE OF THE MODERN COFFEE MARKET

Oleh Dubovyi
Article views: 3 | PDF Downloads: 3
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INNOVATIVE METHODS OF EVALUATING THE EFFICIENCY OF ADVERTISING ACTIVITIES WITHIN THE FRAMEWORK OF DIGITAL STRATEGY (ON THE EXAMPLE OF «NOVA POST LLC»)

Olgа Romashchenko, Volodymyr Pavlov, Anastasiia Svyrydiuk
Article views: 26 | PDF Downloads: 4
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INTEGRATION OF DIGITAL MANAGEMENT AND DIGITAL MARKETING IN ENHANCING COMPANY COMPETITIVENESS

Valentyna Rudenko, Oksana Marukhlenko, Iryna Lysenko
Article views: 15 | PDF Downloads: 7
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INNOVATIVE DIGITAL MARKETING STRATEGIES AS A DRIVER FOR ENHANCING BUSINESS MANAGEMENT COMPETITIVENESS

Tetyana Ustik, Nataliia Kolodnenko
Article views: 9 | PDF Downloads: 4
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ENTREPRENEURSHIP, TRADE AND STOCK EXCHANGE ACTIVITY

STUDY OF CLASSIFICATION AND LABELING OF GRAPE WINES IN EU COUNTRIES AS IMPORTANT TOOLS OF ASSORTMENT IDENTIFICATION DURING CONDUCTING A QUALITATIVE EXPERTISE

Оlha Yudicheva, Antonina Samoilenko, Nataliia Khliebnikova
Article views: 12 | PDF Downloads: 6
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QUANTITATIVE ANALYSIS OF THE EFFICIENCY OF STIMULATING INVESTMENTS IN TRADE ENTERPRISES IN UKRAINE

Iryna Mazur, Roman Sazonov
Article views: 4 | PDF Downloads: 2
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SYSTEMIC BARRIERS OF INNOVATIVE BUSINESS PROCESS MANAGEMENT AND PRACTICAL ASPECTS OF THEIR DIAGNOSTICS

Vyacheslav Metla
Article views: 9 | PDF Downloads: 3
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TRENDS AND STRUCTURE OF INVESTMENT DEVELOPMENT OF UKRAINIAN ENTERPRISES IN 2014–2024 IN THE CONTEXT OF DIGITAL TRANSFORMATION

Oleksii Sukhoveyev
Article views: 9 | PDF Downloads: 4
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SYSTEMATIZATION OF FACTORS FOR CHOOSING MANAGEMENT MODELS OF ENTREPRENEURIAL STRUCTURES IN CONDITIONS OF MULTI-VECTOR UNCERTAINTY

Oleksandr Bazyk, Tetiana Hrynko
Article views: 9 | PDF Downloads: 5
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DIRECTIONS FOR IMPROVING THE FUNCTIONING OF ORGANIZED COMMODITY MARKETS IN UKRAINE

Arkadii Zanizdra
Article views: 5 | PDF Downloads: 1
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HOTEL AND RESTAURANT BUSINESS

INTEGRATION OF INCLUSION AND ACCESSIBILITY PRINCIPLES IN THE DEVELOPMENT OF THE HOSPITALITY SECTOR

Mariia Bieloborodova, Anna Bessonova, Alina Turyk
Article views: 29 | PDF Downloads: 9
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FORMING A POSITIVE IMAGE OF RESORT AND RECREATION ENTERPRISES THROUGH PR MEANS AND QUALITY SERVICE

Natalia Niecheva, Irina Davidenko
Article views: 10 | PDF Downloads: 8
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FORMULATION DEVELOPMENT AND SENSORY EVALUATION OF MEAT SEMI-PRODUCTS ENRICHED WITH NATURAL ANTIOXIDANTS

Viacheslav Chyrka, Mariia Paska, Olha Tesla
Article views: 8 | PDF Downloads: 8
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IMPACT OF INNOVATIVE SOLUTIONS ON THE COMPETITIVENESS OF HOTEL AND RESTAURANT BUSINESS ESTABLISHMENTS

Lyudmila Bondarenko, Olga Stahorska, Vladyslav Chaus
Article views: 21 | PDF Downloads: 8
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CURRENT TRENDS IN THE USE OF AUTOMATED AND ROBOTIC SYSTEMS IN THE ACTIVITIES OF HOSPITALITY INDUSTRY ENTERPRISES

Liliya Ivashyna, Olexandr Kurakin, Larysa Byshovets
Article views: 10 | PDF Downloads: 2
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PLANNING AND DESIGN OF RESTAURANT ESTABLISHMENTS USING ARTIFICIAL INTELLIGENCE

Kateryna Fedosova, Viktoriia Kozhevnikova, Ihor Shoful
Article views: 22 | PDF Downloads: 9
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EFFECTIVE INTERNATIONAL COMMUNICATIONS AS AN ASPECT OF COMPETITIVENESS IN THE HOTEL BUSINESS

Tetiana Nikitchina, Viktoriiа Kozhevnikova, Kateryna Fedosova
Article views: 12 | PDF Downloads: 2
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QUALITY OF HOTEL SERVICES: EVALUATION METHODS AND PRACTICAL APPLICATION ON THE EXAMPLE OF URBAN HOTELS

Natalia Kolinko, Воляник Volyany, Svitlana Shutka
Article views: 15 | PDF Downloads: 5
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TOURISM

FEATURES OF TOURISM RESERVATION SYSTEMS

Oksana Nykyha, Solomiia Moroz, Maksym Zhurylo
Article views: 11 | PDF Downloads: 9
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EXCURSION OBJECTS OF MYKOLAIV AND SURROUNDINGS (LVIV OBLAST)

Roman Dmytruk, Yurij Andreychuk, Andrii Yatsyshyn
Article views: 14 | PDF Downloads: 8
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ADAPTIVE TOURISM: HISTORY OF FORMATION AND DEVELOPMENT IN UKRAINE AND IN THE WORLD

Pavlo Kucher, Dіana Tsestsiv
Article views: 10 | PDF Downloads: 9
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TOURIST DESTINATIONS OF UKRAINE IN TIMES OF WAR

Serhii Moisei
Article views: 18 | PDF Downloads: 5
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CULTURAL TOURISM IN THE UNITED KINGDOM: CURRENT STATE AND DEVELOPMENT PROSPECTS

Olha Pryhara
Article views: 12 | PDF Downloads: 3
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MANAGEMENT OF TOURISM AND HOSPITALITY IN SMALL COMMUNITIES: ADMINISTRATIVE DECISIONS AND PRACTICES

Yuliia Dashchuk, Tetiana Zubekhina
Article views: 27 | PDF Downloads: 8
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GLOBAL TRENDS IN SUSTAINABLE TOURISM DEVELOPMENT AND POSSIBILITIES OF THEIR IMPLEMENTATION IN UKRAINE

Viacheslav Mazhuta, Iryna Chmutova
Article views: 8 | PDF Downloads: 7
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FACTORS OF REGIONAL TOURISM DEVELOPMENT: ECONOMIC, SOCIO-CULTURAL AND INNOVATIVE DETERMINANTS

Nataiia Runcheva, Oksana Horiacha
Article views: 7 | PDF Downloads: 4
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ASSESSMENT OF TOURISM AND RECREATIONAL LOAD AND THE DEVELOPMENT OF TOURISM INFRASTRUCTURE ON THE TERRITORY OF THE RUDKY DENDROPARK

Ihor Skolsky, Zoriana Seneta, Taras Kharachko
Article views: 4 | PDF Downloads: 0
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INTERNATIONAL ECONOMIC RELATIONS

THE IMPACT OF RUSSIAN AGGRESSION IN UKRAINE ON INTERNATIONAL ECONOMIC SECURITY

Iryna Amelina
Article views: 42 | PDF Downloads: 10
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STRATEGIC FORECASTING TOOLKIT FOR FOREIGN TRADE OF THE BALTIC COUNTRIES UNDER THE CONDITIONS OF THE EUROPEAN UNION

Oleg Filipov
Article views: 7 | PDF Downloads: 3
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INTERNATIONAL COOPERATION IN IT SERVICES AS A DRIVER OF NATIONAL ECONOMIC SECURITY

Vladyslav Honcharenko, Anna Zaitseva, Artem Pozhar
Article views: 22 | PDF Downloads: 6
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ORGANIZATIONAL STRUCTURE OF INTERNATIONAL GRANT AID TO UKRAINE: FROM FRAGMENTATION TO COORDINATION

Oleg Laba
Article views: 15 | PDF Downloads: 12
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USA AND CHINA: CONFRONTATION OF ECONOMIC GIANTS IN THE 21ST CENTURY

Olha Zelinska
Article views: 10 | PDF Downloads: 6
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TRADE WARS AS A CATALYST FOR ECONOMIC DIVERSIFICATION AND INNOVATION: GLOBAL AND NATIONAL PERSPECTIVES

Tetiana Kulinich, Roman Khainas, Dmytro Ovodov
Article views: 19 | PDF Downloads: 11
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TRANSFORMATION OF INTERNATIONAL INVESTMENT FLOWS UNDER THE INFLUENCE OF THE WAR IN UKRAINE

Lesia Gnylianska, Vasylyna Danylyshyn
Article views: 31 | PDF Downloads: 1
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TRENDS IN THE DEVELOPMENT OF THE EU ENERGY COMPLEX IN THE FACE OF GEOPOLITICAL RISKS AND MILITARY CONFLICTS: CHALLENGES AND PROSPECTS

Oleksii Kondrat
Article views: 7 | PDF Downloads: 3
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EXPERIENCE OF CHINA IN REFORMING THE SMART ECONOMY: INTERNATIONAL DETERMINANTS OF DEVELOPMENT AND OPPORTUNITIES FOR UKRAINE

Tymur Natsvlishvili, Liudmyla Tsymbal
Article views: 9 | PDF Downloads: 2
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INTERNATIONAL INVESTMENT MANAGEMENT COMPANY ISHARES-BLACK ROCK AND ITS MAIN ETFS

Oleksiy Plotnikov
Article views: 19 | PDF Downloads: 4
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UKRAINE'S INVESTMENT ATTRACTIVENESS: THE IMPACT OF DIGITAL REFORMS AND INSTITUTIONAL STABILITY

Denys Donkovtsev
Article views: 4 | PDF Downloads: 1
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DIGITAL PLATFORMS AND TOOLS FOR OPTIMIZING THE WORK OF UKRAINIAN ENTERPRISES IN THE LIGHT INDUSTRY

Nestor Shpak, Vsevolod Shtefan
Article views: 18 | PDF Downloads: 4
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ANALYSIS OF THE FUNCTIONING OF THE RECREATIONAL, TOURIST AND HOTEL AND RESTAURANT SERVICES MARKET IN THE CITY OF LVIV

Anna Krasko, Dmytro Oliinyk, Anna Karpinska
Article views: 20 | PDF Downloads: 7
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AUTHORIZED ECONOMIC OPERATORS' ROLE IN EXPANDING PREFERENTIAL TRADE BETWEEN ASYMMETRICAL ECONOMIES

Ganna Duginets, Oksana Zolotarova, Taras Karavayev
Article views: 12 | PDF Downloads: 1
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FRAGMENTATION OF INTERNATIONAL FDI FLOWS IN THE CONTEXT OF POST-WAR RECOVERY OF UKRAINE’S ECONOMY

Vitalii Hramotniev
Article views: 12 | PDF Downloads: 3
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