ІНФОРМАЦІЙНЕ ЗАБЕЗПЕЧЕННЯ КОМУНІКАЦІЇ УНІВЕРСИТЕТІВ З ЦІЛЬОВОЮ АУДИТОРІЄЮ У КОНТЕКСТІ РОЗВИТКУ МІКРОКРЕДИТІВ
Анотація
У статті досліджується роль мікрокредитів як інструменту підвищення конкурентоспроможності університетів та формування сучасних освітніх стратегій. Обґрунтовано значення інформаційного забезпечення комунікації університетів із цільовими аудиторіями в умовах цифрової трансформації та глобального поширення мікрокредитів. Проаналізовано підходи зарубіжних та вітчизняних дослідників до визначення цінності мікрокредитів, їхньої інтеграції у національні та європейські кваліфікаційні рамки. Виокремлено основні очікування стейкхолдерів: здобувачів, роботодавців, університетів і держави. Визначено ключові виклики впровадження, зокрема забезпечення якості, цифрової інфраструктури та прозорості визнання. Сформульовано рекомендації щодо вдосконалення комунікаційної політики університетів із урахуванням потреб різних груп, що сприятиме посиленню їхньої ролі у глобальному освітньому просторі.
Посилання
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ENQA. (2023). Quality assurance of micro-credentials: Report of the ENQA working group. Brussels: European Association for Quality Assurance in Higher Education. https://www.enqa.eu/wp-content/uploads/ENQA-micro-credentials-report.pdf
European Commission. (2021). Towards a European approach to micro-credentials: Analytical report. Luxembourg: Publications Office of the European Union. https://education.ec.europa.eu/sites/default/files/document-library-docs/towards-european-approach-micro-credentials-analytical-report.pdf
Cedefop. (2023). Microcredentials – What value do they bring for lifelong learning and the labour market? (Cedefop research paper No. 103). Luxembourg: Publications Office of the European Union. https://doi.org/10.2801/009907
HolonIQ. (2023). Micro-credentials survey: 2023 trends and insights. HolonIQ. https://www.holoniq.com/notes/micro-credentials-survey-2023-insights
ESCO. (2024). Skills & competences – ESCO classification. European Commission. https://esco.ec.europa.eu/en/classification/skill-main
Авторське право (c) 2025 Станіслав Білоусов
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