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No. 66 (2024): Economy and Society

Published: 2024-09-20

ECONOMICS

FORMATION AND DEVELOPMENT OF HUMAN CAPITAL IN THE POLISH-UKRAINIAN BORDER REGION

Antonina Gordiichuk, Iryna Shubala
Article views: 52 | PDF Downloads: 49
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DEVELOPMENT OF COMPETENCIES IN STATISTICAL PROCESSING OF LARGE DATA SETS OF FUTURE BUSINESS ANALYSTS

Valeriy Zakhozhai
Article views: 19 | PDF Downloads: 19
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NEW TRENDS IN GROSS AND MARKETABLE OUTPUT OF THE UKRAINIAN AGRICULTURAL SECTOR BY PRODUCER CATEGORY AND PRODUCT MARKET

Serhii Kvasha , Oleksiy Pavlenko , Darii Klementiev
Article views: 20 | PDF Downloads: 19
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ECONOMETRIC METHODS AND MODELS IN MAKING MANAGEMENT DECISIONS IN THE CONDITIONS OF DIGITAL TRANSFORMATION

Svitlana Begun , Natalia Khomiuk, Oleh Podzizei
Article views: 37 | PDF Downloads: 34
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CONTROL IN THE SYSTEM FOR ENSURING ECONOMIC SECURITY OF THE ENTERPRISE IN THE PROCESS OF ADAPTATION TO THE CONDITIONS OF THE CYCLIC ECONOMY

Vadym Vasyleha
Article views: 11 | PDF Downloads: 7
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CURRENT INNOVATIVE TRENDS OF THE AGRICULTURAL EQUIPMENT MARKET IN THE GLOBAL ENVIRONMENT

Olena Holovnia, Yuriy Chemerys
Article views: 17 | PDF Downloads: 15
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ECOLOGICAL CHARACTERISTICS OF RURAL AREAS IN UKRAINE: CURRENT REALITIES

Oleksandr Demchenko
Article views: 11 | PDF Downloads: 13
- PDF (Українська)
THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF STRATEGIC MANAGEMENT OF INNOVATIVE ACTIVITIES OF PROCESSING ENTERPRISES

Vasyl Zeleniak, Oleksandr Darushyn
Article views: 11 | PDF Downloads: 10
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CONCEPTUAL APPROACHES OF STUDYING THE STRUCTURE OF THE AGROBUSINESS SYSTEM

Victoria Kyfyak
Article views: 12 | PDF Downloads: 16
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PROMOTION OF SMES ESTABLISHMENT AS PART OF THE INDUSTRIAL PARKS TRANSFORMATION

Anton Kleshchov
Article views: 6 | PDF Downloads: 5
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THEORETICAL AND METHODOLOGICAL SUPPORT FOR STATE REGULATION OF IMPLEMENTING CIRCULAR ECONOMY MODELS AT THE MICRO-LEVEL

Vitalii Kuzoma
Article views: 9 | PDF Downloads: 5
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ASSESSMENT OF ENTERPRISES' COMPLIANCE WITH ESG CRITERIA: MAIN CHALLENGES

Oleg Lagodiyenko, Serhii Rudenko, Natalia Lagodiienko
Article views: 25 | PDF Downloads: 22
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THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF FORMING ORGANIZATIONAL AND ECONOMIC LINKS IN AGRO-CLUSTERS

Dmytro Litvinov, Volodymyr Shalenyi
Article views: 8 | PDF Downloads: 6
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MARKETING TOOLS FOR THE IMPLEMENTATION OF THE STRATEGY OF DIVERSIFICATION OF AGRICULTURAL ENTERPRISES

Serhii Piechka , Kateryna Garbazhii, Ivan Kaitanskyi
Article views: 11 | PDF Downloads: 12
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INDICATORS FOR ASSESSING THE LEVEL OF ECONOMIC DEVELOPMENT OF DIGITAL INNOVATION HUBS

Illia Chernukha
Article views: 6 | PDF Downloads: 7
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STATE INVESTMENT POLICY OF POST-WAR RECOVERY

Maryna Shtan
Article views: 37 | PDF Downloads: 18
- PDF (Українська)
UKRAINE'S CURRENT POSITION IN THE GLOBAL TECHNOLOGY MARKET

Oleh Shvydanenko, Tetiana Chernytska, Oleksandr Ponomarenko
Article views: 4 | PDF Downloads: 7
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THE CURRENT STATE AND CONTRADICTIONS OF THE DEVELOPMENT OF THE INTERNATIONAL SYSTEM OF GRANT SUPPORT FOR THE ECONOMY IN THE CONTEXT OF POSTWAR RECONSTRUCTION OF UKRAINE

Oleg Laba
Article views: 2 | PDF Downloads: 4
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MANAGEMENT OF BUSINESS PROCESSES AND METHODS OF THEIR IMPROVEMENT TO ENSURE INNOVATIVE DEVELOPMENT OF ENTERPRISES

Danylo Bahorka, Arina Viertseva
Article views: 11 | PDF Downloads: 10
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RETROSPECTIVE ANALYSIS OF THE SUSTAINABLE TOURISM DEVELOPMENT

Mykola Varianychko
Article views: 15 | PDF Downloads: 13
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EUROPEAN MECHANISMS FOR INCREASING THE ENERGY EFFICIENCY OF THE ECONOMY AND PROSPECTS FOR THEIR IMPLEMENTATION IN UKRAINE

Dmytro Vasylkivskyi, Volodymyr Sysyuk
Article views: 15 | PDF Downloads: 14
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ASSESSMENT OF THE COMPETITIVENESS OF THE TIMBER INDUSTRY IN UKRAINE AND OTHER COUNTRIES IN THE CONTEXT OF ADDED VALUE

Iryna Hubarieva , Yevhen Kriachko, Gregory Perepelitsyn
Article views: 2 | PDF Downloads: 4
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RURAL DEVELOPMENT THROUGH TERRITORIAL PARTNERSHIP: THE CASE OF SLOVAK REPUBLIC

Iryna Kostetska
Article views: 4 | PDF Downloads: 8
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DIGITAL TRANSFORMATION IN LOGISTICS

Yevhen Marinov , Evgeny Lisenyi
Article views: 18 | PDF Downloads: 21
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PROJECT AND ANALYTICAL INSTRUMENTS FOR RESEARCHING THE EFFECTIVENESS OF INNOVATION ACTIVITIES

Olha Vovk, Kateryna Boiarynova, Maryna Kravchenko
Article views: 3 | PDF Downloads: 2
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MODELI LONG-TERM ORIENTATION IN RELATIONSHIP BETWEEN PARTNERS IN THE MARKET

Ivan Blahun, Kukurudz Rostislav
Article views: 11 | PDF Downloads: 4
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CURRENT TRENDS IN ESG ACTIVITIES OF COMPANIES IN UKRAINE AND WORLDWIDE

Lidiia Bondarenko, Iryna Skoropad
Article views: 9 | PDF Downloads: 7
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THE IMPACT OF GLOBALIZATION ON MODERN ECONOMIC MODELS: NEW CHALLENGES AND OPPORTUNITIES

Larysa Osipova
Article views: 30 | PDF Downloads: 8
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COMPETITIVENESS OF THE TOURISM SPHERE AT THE LEVEL OF MACRO-REGION IN THE FOCUS OF THE REGULATION THEORY

Nataliia Pochernina
Article views: 7 | PDF Downloads: 4
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THE IMPACT OF DIGITALIZATION ON TRANSFER PRICING IN UKRAINE

Natalia Ryzhikova, Nataliia Birchenko, Roman Ostapenko
Article views: 14 | PDF Downloads: 6
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INFLUENCE OF EXPORT POTENTIAL ON THE STRUCTURAL MODERNIZATION OF THE NATIONAL ECONOMY

Roman Savluk
Article views: 11 | PDF Downloads: 4
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DIGITALIZATION OF BUSINESS AND ITS IMPACT ON THE COMPETITIVENESS OF BUSINESS ENTITIES IN THE FIELD OF TRADE

Oleksandr Siruk
Article views: 10 | PDF Downloads: 12
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ANALYZING COMPANY’S COMPETITIVENESS: DEFINITIONS AND INFLUENCING FACTORS

Qiang Bai, Anna Kukharuk
Article views: 19 | PDF Downloads: 7
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DEMOGRAPHIC DETERMINANTS OF THE LABOR MARKET TRANSFORMATION OF RURAL AND URBAN COMMUNITIES OF THE CARPATHIAN REGION OF UKRAINE

Maria Bachynska, Roman Tesliuk
Article views: 3 | PDF Downloads: 6
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SOCIAL INVESTING AS A NEW PHILOSOPHY FOR UKRAINE

Yevgenii Vovk, Glib Turolyev, Kateryna Levchenko
Article views: 4 | PDF Downloads: 2
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PERSONNEL RISKS MANAGEMENT AND PERSPECTIVES OF INCREASING PERSONNEL POTENTIAL

Lesia Halyniak, Serhii Spivak
Article views: 3 | PDF Downloads: 3
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RESTRUCTURING OF THE NATIONAL ECONOMY TO THE MODEL OF THE DIGITAL ECONOMY: INTERNET ACCESS

Oleksandra Karintseva, Oleksandr Kubatko, Volodymyr Lubchak, Viacheslav Voronenko, Nataliia Barchenko, Nataliia Martynova
Article views: 6 | PDF Downloads: 10
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FORMATION OF ORGANIZATIONAL AND ECONOMIC ASPECTS OF LOGISTICS ENTERPRISES IN THE CONDITIONS OF TRANSFORMATIONAL CHANGES IN THE BUSINESS ENVIRONMENT IN UKRAINE

Nataliia Kotvytska, Tymur Volchanov, Sergii Rudnik
Article views: 3 | PDF Downloads: 6
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STRATEGIC DIRECTIONS FOR THE DEVELOPMENT OF EDUCATION IN UKRAINE

Yelyzaveta Mykhailova
Article views: 9 | PDF Downloads: 2
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PROSPECTS FOR USING THE MICROECONOMETRIC APPROACH IN THE ANALYSIS OF FIRMS’ FINANCIAL BEHAVIOR IN THE STOCK MARKET

Svitlana Rassadnikova, Oleksandr Boitsov
Article views: 3 | PDF Downloads: 1
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CUSTOMS CLEARANCE OF GOODS IN THE CONTEXT OF DIGITALIZATION: PROBLEMS AND PROSPECTS

Iryna Sysolina, Lesіa Kononenko, Nataliia Sysolina
Article views: 9 | PDF Downloads: 4
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APPROACHES TO THE INTERPRETATION OF THE DEFINITION «DIGITAL TRANSFORMATION»

Volodymyr Silchenko
Article views: 2 | PDF Downloads: 4
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THE IMPACT OF DIGITALIZATION ON THE IMPLEMENTATION OF CARBON-FREE ECONOMY PRINCIPLES IN UKRAINE

Karina Taraniuk, Olena Kasian
Article views: 2 | PDF Downloads: 2
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THEORETICAL BASICS OF THE MATERIAL AND TECHNICAL SUPPLY OF AGRICULTURAL ENTERPRISES

Artem Titenko
Article views: 6 | PDF Downloads: 4
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THE ROLE OF NICHE AGRICULTURAL CROPS IN ENSURING FOOD SECURITY OF UKRAINE USING

Nazar Tkach
Article views: 0 | PDF Downloads: 3
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IMPACT OF DIGITAL TRANSFORMATION OF BUSINESS ON CONSULTING SERVICES IN THE SPHERE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Olena Chukurna, Serhii Bazyka, Oleksandr Fedchyk
Article views: 6 | PDF Downloads: 6
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ASSESSMENT OF THE AVAILABILITY OF MEDICAL SERVICES AS A COMPONENT OF THE QUALITY OF LIFE OF THE POPULATION

Vladyslav Shyshkin
Article views: 4 | PDF Downloads: 5
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ASSESSMENT OF DECENT WORK AND ECONOMIC GROWTH IN THE BORDER AREAS OF UKRAINE AND POLAND

Oleksandr Shubalyi, Andrii Yefimov
Article views: 7 | PDF Downloads: 4
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FEATURES OF INFORMATION PROVISION OF THE LABOR MARKET IN RURAL LOCATIONS

Anton Shumilin
Article views: 2 | PDF Downloads: 1
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THE IMPACT OF DIGITAL TECHNOLOGIES ON THE ENVIRONMENTAL SUSTAINABILITY OF MARITIME TRANSPORT ENTERPRISES

Nina Yarovа, Olha Vorkunova
Article views: 4 | PDF Downloads: 3
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THEORETICAL PRINCIPLES OF DIGITALIZATION OF CONTAINER TRANSPORTATION

Viktor Yarovyi
Article views: 10 | PDF Downloads: 10
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ACCOUNTING AND TAXATION

COST ACCOUNTING IN INTERNATIONAL LOGISTICS: FORMATION OF LOGISTICS SERVICE COSTS

Yevhen Vorobets
Article views: 15 | PDF Downloads: 25
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BLOCKCHAIN TECHNOLOGIES IN ACCOUNTING: NEW APPROACHES TO ENSURING TRANSPARENCY AND RELIABILITY OF FINANCIAL REPORTING

Svitlana Skrypnyk, Yaroslava Slyvka, Tetiana Muzychenko
Article views: 17 | PDF Downloads: 20
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CONTEMPORARY CHALLENGES IN THE ACCOUNTING OF FORTIFICATION STRUCTURES

Liudmyla Sokolenko
Article views: 9 | PDF Downloads: 8
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THE ROLE OF TAX PREFERENCES IN MODERN INCOME MANAGMEMENT AND ENHANCING ENTERPRISE COMPETITIVENESS

Sergii Zhyliakov
Article views: 24 | PDF Downloads: 9
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CHARACTERISTICS OF THE DIGITAL TRANSFORMATION OF THE ECONOMY IN THE CONTEXT OF GLOBAL CHALLENGES

Olena Koval, Oleksandr Lyshak
Article views: 15 | PDF Downloads: 12
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SPECIFICITY, STAGES AND CURRENT ESSENTIAL SIGNS OF CONTROL AND ANALYSIS PROCESSES

Tetiana Portovaras, Iryna Lukanovska
Article views: 7 | PDF Downloads: 2
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METHODOLOGY OF THE FORMATION OF MANAGEMENT REPORTING IN THE ENTERPRISE MANAGEMENT SYSTEM

Alla Yasinska
Article views: 11 | PDF Downloads: 4
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AUDIT IN THE SOCIAL SERVICES MANAGEMENT SYSTEM

Olha Ivaniuk
Article views: 4 | PDF Downloads: 0
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REPORT ON COMPANY MANAGEMENT: ESTABLISHMENT AND FEATURES OF FORMATION

Nadiia Shkromyda, Myroslava Savlyak, Serhii Malyshev
Article views: 20 | PDF Downloads: 13
- PDF (Українська)

FINANCE, BANKING AND INSURANCE

ASSESSMENT OF MACRO-FINANCIAL STABILITY IN UKRAINE: KEY INDICATORS FOR INTERNATIONAL FINANCIAL ORGANISATIONS

Nataliia Rudyk
Article views: 21 | PDF Downloads: 25
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SPECIFICS OF DOING BUSINESS IN THE AGRICULTURAL SECTOR IN THE CONTEXT OF IMPACT ON FINANCIAL INDICATORS OF ACTIVITY

Ulіana Rosola, Anatolii Rosola
Article views: 7 | PDF Downloads: 7
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THE ROLE OF PERSONALIZED PRICE OFFERS IN INCREASING THE COMPETITIVENESS OF TELECOMMUNICATIONS COMPANIES

Bohdan Nechytailo
Article views: 3 | PDF Downloads: 3
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PROBLEMS AND PROSPECTS OF INVESTMENT ACTIVITY OF UKRAINIAN BANKS

Olena Martseniuk, Viktoriia Petrusevych
Article views: 30 | PDF Downloads: 14
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ENSURING FINANCIAL STABILITY FOR STATE SOCIAL GUARANTEES IN THE CONTEXT OF SOCIO-ECONOMIC TRANSFORMATIONS

Liudmyla Kozarezenko, Nataliya Savchenko, Oksana Kukurudz
Article views: 18 | PDF Downloads: 17
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IMPROVING CRISIS MANAGEMENT IN BANKING INSTITUTIONS

Nataliіa Mostovenko, Nataliia Chyzh
Article views: 8 | PDF Downloads: 5
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PROSPECTS FOR BUDGETARY INVESTMENT IN UKRAINE IN THE CONTEXT OF WAR

Roman Shchur, Ivan Plets, Andriy Lavriv
Article views: 9 | PDF Downloads: 3
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DISPLACED BUSINESS IN UKRAINE UNDER THE INFLUENCE OF WAR RISKS: A SECTORAL AND REGIONAL OVERVIEW

Roman Kornyliuk
Article views: 7 | PDF Downloads: 6
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THEORETICAL AND METHODOLOGICAL BASIS OF INVESTMENT PROCESSES ON THE SECURITIES MARKET

Viktoriia Voloshyna-Sidei, Andrii Chilii
Article views: 3 | PDF Downloads: 4
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INDEPENDENT GOVERNMENT FINANCIAL CONTROL IN UKRAINE ON THE WAY TO EUROPEAN INTEGRATION

Lidiia Hladchenko, Nataliia Syvulska, Ievgen Volkovskyi
Article views: 11 | PDF Downloads: 11
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INNOVATIVE APPROACHES TO INSURANCE MANAGEMENT IN THE CONDITIONS OF DIGITAL TRANSFORMATION

Vira Druhova
Article views: 3 | PDF Downloads: 9
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ACTIVITIES OF INTERNATIONAL FINANCIAL ORGANIZATIONS IN THE CONTEXT OF ENSURING MACRO FINANCIAL STABILITY OF THE STATE

Kostiantyn Zakhozhai, Alla Slavkova
Article views: 5 | PDF Downloads: 7
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DYNAMICS OF THE UKRAINIAN BANKING SYSTEM’S ATTRACTION AND USE OF CASH SURROGATES

Anna Levitan
Article views: 4 | PDF Downloads: 3
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DIRECTIONS OF DEVELOPMENT OF THE BUDGET FORMATION SYSTEM

Iryna Liubchak
Article views: 5 | PDF Downloads: 5
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MANAGEMENT

TRANSFORMATION OF THE ROLE AND QUALITIES OF THE LEADER IN THE NEW MANAGEMENT PARADIGM

Oleksandr Biletskyi
Article views: 23 | PDF Downloads: 13
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ORGANIZATION OF INTERNATIONAL FREIGHT TRANSPORTATION IN EXTREME CONDITIONS OF TODAY: PROBLEMS AND TRENDS

Lesia Gnylianska, Volodymyr Zamostnyi , Serhiy Petrishin
Article views: 18 | PDF Downloads: 11
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THEORETICAL AND METHODOLOGICAL FOUNDATIONS AND MODERN PRACTICES OF PERSONNEL ONBOARDING IN THE ENTERPRISE STAFFING SYSTEM: CHALLENGES AND ADAPTATION IN WAR CONDITIONS

Oksana Kravchuk, Iryna Varis, Mariia Yakovlenko
Article views: 18 | PDF Downloads: 16
- PDF (Українська)
PECULIARITIES OF FORMATION OF TAX PLANNING SYSTEMS FOR ENTERPRISES IN ORDER TO OPTIMIZE CUSTOMS PAYMENTS

Levko Prokipchuk
Article views: 9 | PDF Downloads: 4
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STUDY OF THE RISK MANAGEMENT SYSTEM OF TOURIST ENTERPRISES: STATISTICAL ASPECT

Ivan Lenko
Article views: 3 | PDF Downloads: 4
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ACTIVITIES OF TOURISM ENTERPRISES IN THE CONTEXT OF CHANGES AND INNOVATIVE DEVELOPMENT

Yulia Biriukova, Nataliia Chopko, Zoryna Yurynets
Article views: 1 | PDF Downloads: 2
- PDF (Українська)
CONTEMPORARY THEORIES OF LEADERSHIP: CROSS-CULTURAL ANALYSIS

Tetyana Blyznyuk , Oleksandr Blyznyuk
Article views: 75 | PDF Downloads: 25
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IMPROVEMENT OF INFOCOMMUNICATION ACTIVITIES BUSINESS STRUCTURES IN THE CONTEXT OF INNOVATIVE DEVELOPMENT

Lesia Gnylianska, Yuriy Shpak, Andriy Demchuk
Article views: 2 | PDF Downloads: 2
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BRANDING AS A TOOL FOR INCREASING THE COMPETITIVENESS OF THE TERRITORIAL COMMUNITY

Olena Dudkina , Inna Chykalo
Article views: 6 | PDF Downloads: 8
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MANAGERIAL PREVENTIVE ACTIVITIES TO THE PROFESSIONAL BURNOUT SYNDROME IN MODERN CONDITIONS

Nadiia Koval, Karyna Kolosova
Article views: 13 | PDF Downloads: 16
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APPLICATION OF THE McKINSEY 7S MODEL AS A BASIS FOR SHAPING THE REPORTING FUNCTION BASED ON TBL (TRIPLE BOTTOM LINE) PRINCIPLES

Sviatoslav Biloblovskyi
Article views: 8 | PDF Downloads: 5
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SOCIAL RESPONSIBILITY OF BUSINESS UNDER THE WAR CONDITIONS

Maryna Dielini, Mariana Aksentiuk
Article views: 35 | PDF Downloads: 11
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TRANSFORMATION OF BUSINESS PROCESSES IN ELECTRONIC TRADE ENTERPRISES: IMPACT OF DIGITAL TECHNOLOGIES

Valentyna Zhukovska, Vadym Klymanskyi
Article views: 7 | PDF Downloads: 1
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POTENTIAL OF THE ENTERPRISE: ESSENCE AND IDENTIFICATION OF ITS COMPONENTS

Oleksandr Zavora
Article views: 26 | PDF Downloads: 19
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DIGITAL TRANSFORMATION OF MANAGEMENT DECISIONS IN HIGHER EDUCATION INSTITUTIONS: CHALLENGES AND PROSPECTS

Dmytro Kodochyhov
Article views: 19 | PDF Downloads: 9
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INTEGRATION OF INNOVATIVE MANAGEMENT PRACTICES INTO THE ANALYSIS OF ENTERPRISE ORGANIZATIONAL STRUCTURES

Natalia Nosan
Article views: 5 | PDF Downloads: 8
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ASSESSMENT OF THE INVESTMENT VALUE OF REAL ESTATE AND FACTORS AFFECTING IT

Nataliia Andrushkevych, Oleksandr Zhurba, Ivan Bufan
Article views: 7 | PDF Downloads: 3
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LABOR MOTIVATION PROBLEMS IN RURAL AREAS

Sergiy Berezyuk, Yuliia Bereziuk, Olena Hoda
Article views: 1 | PDF Downloads: 4
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ASSESSING THE FLEXIBILITY OF BUSINESS PROCESSES OF A FASHION INDUSTRY ENTERPRISE AS A COMPONENT OF THEIR QUALITY DURING MARTIAL LAW

Svitlana Bondarenko
Article views: 3 | PDF Downloads: 0
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INTERCULTURAL COMMUNICATION WITH STAKEHOLDERS IN THE MANAGEMENT OF QUALITY AND COMPETITIVENESS OF HIGHER EDUCATION (A CASE STUDY OF LVIV UNIVERSITY)

Olha Hrynkevych, Iryna Snovydovych, Oksana Marets
Article views: 2 | PDF Downloads: 2
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THEORETICAL FOUNDATIONS OF MANAGING THE COMPETITIVENESS OF A CONSTRUCTION COMPANY

Denis Yeristov, Iryna Fedulova
Article views: 5 | PDF Downloads: 4
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PECULIARITIES OF INVESTMENT DEVELOPMENT OF ENTERPRISES OF THE TOURIST AND RECREATIONAL COMPLEX

Andrii Ivanov
Article views: 3 | PDF Downloads: 5
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RISK MANAGEMENT OF INNOVATION AND INVESTMENT PROJECTS OF THE ENTERPRISE

Liudmyla Mohylna, Ivan Vorobiov
Article views: 2 | PDF Downloads: 4
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STRATEGIC MODELS FOR MANAGING CONSUMER VALUE IN THE CONTEXT OF BUSINESS ENVIRONMENT DIGITALIZATION AND GLOBALIZATION

Mykhailo Traverse, Iuliia Samoilyk, Іllia Zavalii
Article views: 3 | PDF Downloads: 2
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MARKETING

PSYCHOLOGICAL READINESS OF SUBJECTS OF INNOVATIVE ACTIVITIES DURING IMPLEMENTATION OF INNOVATION MARKETING

Nataliia Illiashenko, Sergii Korol, Andrii Fedirko
Article views: 11 | PDF Downloads: 2
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INTERNATIONAL APPROACHES TO HUMAN RESOURCE MANAGEMENT: ADAPTATION FOR UKRAINE DURING THE WAR AND POST-WAR PERIOD

Liubov Kibalnyk, Olena Kravchenko, Denys Kushnirenko
Article views: 17 | PDF Downloads: 18
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CONSUMER BEHAVIOR AND MODERN MARKETING ENVIRONMENT: THEORETICAL ASPECT

Mykola Shevchenko
Article views: 16 | PDF Downloads: 21
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CONTENT MARKETING AND DIGITAL COMMUNICATIONS CHANNELS OF HIGHER EDUCATION

Yanina Lisun
Article views: 12 | PDF Downloads: 6
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BRAND PROMOTION STRATEGIES AT DIFFERENT STAGES OF THE PRODUCT LIFE CYCLE

Oksana Penkova, Valentyna Lementovska, Tetiana Bortnyk
Article views: 17 | PDF Downloads: 32
- PDF (Українська)
ANALYSIS OF THE PACKAGING MARKET FOR TEA PRODUCTS IN UKRAINE AND PERSPECTIVES OF PACKAGING PRODUCTION USING 3D MODELING

Sofiia Trapaidze, Kateryna Shvetsova
Article views: 12 | PDF Downloads: 13
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PROSPECTIVE DIRECTIONS OF IMPLEMENTATION OF ELEMENTS OF GREEN MARKETING IN THE SPHERE OF TOURISM

Roman Khirivskyi, Andriy Lyndyuk, Yuriy Tomashevskyi
Article views: 9 | PDF Downloads: 4
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A STUDY ON CONSUMER BEHAVIOUR THROUGH ADVANCED MARKETING TOOLS

Luo Hao
Article views: 12 | PDF Downloads: 5
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MARKETING PRICING POLICY OF A RETAIL BUSINESS ENTERPRISES

Olena Nahorna
Article views: 36 | PDF Downloads: 6
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INTEGRATION OF MARKETING STRATEGIES AND BUSINESS ANALYTICS FOR SECURE ENTRY INTO INTERNATIONAL MARKETS: COMMUNICATION ASPECT

Olha Yevtushok, Liudmila Bakhchyvanzhy, Lesia Donets
Article views: 10 | PDF Downloads: 8
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PERSONNEL MARKETING IN THE CONTEXT OF FORMATION OF THE ORGANISATION'S HUMAN RESOURCES POLICY IN MODERN CONDITIONS

Halyna Zakharchyn
Article views: 7 | PDF Downloads: 4
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FEATURES OF BRANDING IN THE WAR CONDITIONS

Yana Salo, Oleksii Synika
Article views: 6 | PDF Downloads: 15
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MODERN MARKETING STRATEGIES IN THE HOTEL BUSINESS: TOOLS FOR ATTRACTING AND RETAINING CUSTOMERS

Halyna Volyanyk, Nadiia Marushko
Article views: 9 | PDF Downloads: 6
- PDF (Українська)
THE INFLUENCE OF IMAGE MARKETING ON BRAND RECOGNITION OF TERRITORIAL COMMUNITIES

Roman Khirivskyi, Ivanna Havryliuk, Oksana Brukh
Article views: 6 | PDF Downloads: 0
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SOCIAL MEDIA MARKETING AS AN IMPORTANT COMMUNICATION TOOL

Kateryna Shikovets, Maryna Melnyk
Article views: 5 | PDF Downloads: 7
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ENTREPRENEURSHIP, TRADE AND STOCK EXCHANGE ACTIVITY

MODERN TRANSFORMATIONS OF ACCOUNTING, MANAGEMENT, AND MARKETING OF AN ENTERPRISE IN THE CONTEXT OF DIGITALIZATION

Vasyl Holovachko, Oksana Korolovich, Olesya Havrylets
Article views: 16 | PDF Downloads: 7
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MODERN PRINCIPLES AND MEANS OF AUTOMATION IN ACCOUNTING, MANAGEMENT, AND MARKETING

Diana Maksymenko, Natalia Dochynets, Volodymyr Huk
Article views: 7 | PDF Downloads: 5
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INTEGRATED MANAGEMENT OF ESPORTS CLUB SYSTEMS: DATA ROUTING AND JOINT OPERATION

Maryna Hrabar
Article views: 5 | PDF Downloads: 3
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ANTI-CRISIS STRATEGIES IN THE SYSTEM OF BUSINESS MODEL DEVELOPMENT OF AN ENTERPRISE

Liudmyla Shostak, Olena Shmarovoz, Sofia Matviychuk
Article views: 8 | PDF Downloads: 5
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CHANGES IN CONTROLLING FUNCTIONS IN BUSINESS MANAGEMENT IN MODERN CONDITIONS

Svitlana Bortnik, Mariia Ostapchuk
Article views: 1 | PDF Downloads: 4
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MODERN DRIVERS OF INNOVATIVE ENTREPRENEURSHIP DEVELOPMENT: UKRAINIAN REALITIES AND EUROPEAN EXPERIENCE

Tetyana Zinchuk
Article views: 5 | PDF Downloads: 8
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FORMATION AND IMPLEMENTATION OF INTEGRATED DEVELOPMENT OF ENTREPRENEURSHIP IN CYBER SPORTS: ISSUES OF EFFECTIVE MANAGEMENT AND ADMINISTRATION

Yuliia Kostynets
Article views: 3 | PDF Downloads: 1
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HOTEL AND RESTAURANT BUSINESS

INNOVATIONS IN HOTEL MANAGEMENT: THE IMPACT OF NEW TECHNOLOGIES ON IMPROVING CUSTOMER SERVICE

Svitlana Dudnyk
Article views: 83 | PDF Downloads: 39
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TRADE CHARACTERISTICS OF PIG MEAT CORRECTED BY IRON COMPOUNDS

Mariia Paska, Mariana Khromova
Article views: 12 | PDF Downloads: 3
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CRISIS MANAGEMENT IN THE HOTEL AND RESTAURANT BUSINESS

Heorhii Liavynets
Article views: 11 | PDF Downloads: 5
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DEVELOPMENT OF WASTE PREVENTION, REDUCTION AND REDISTRIBUTION STRATEGIES IN RESTAURANT ESTABLISHMENTS

Maryna Riabenka, Iryna Mazurkevych, Valentyna Postova
Article views: 6 | PDF Downloads: 2
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TOURISM

PHILOSOPHICAL APPROACHES TO ENSURING THE COMFORT OF TOURISTS

Andriy Terebukh, Larysa Teodorovich
Article views: 7 | PDF Downloads: 2
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UKRAINIAN HISTORIOGRAPHY: RESEARCH ON THE DEVELOPMENT OF INNOVATIVE TECHNOLOGIES IN UKRAINIAN TOURISM DURING MARTIAL LAW CONDITIONS

Roman Horchak
Article views: 11 | PDF Downloads: 6
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INTEGRATION OF INNOVATIVE PEDAGOGICAL TECHNOLOGIES INTO THE TRAINING OF TOURISM BUSINESS SPECIALISTS: MODERN APPROACHES AND PRACTICAL ASPECTS

Tetiana Lysiuk
Article views: 8 | PDF Downloads: 8
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ANALYSIS OF THE SYSTEM OF PROVIDING INCLUSIVE RECREATION SERVICES: PROBLEMS AND PROSPECTS

Viktoriia Yazina, Serhii Ostrianyn, Anastasiia Zavadska
Article views: 9 | PDF Downloads: 7
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ANIMATION-EXCURSION ACTIVITIES AND NATURE THERAPY AS REHABILITATION METHODS FOR PEOPLE WITH DISABILITIES AND POST-TRAUMATIC STRESS DISORDER

Pavlo Ivaniuk, Yuliia Borutska
Article views: 7 | PDF Downloads: 4
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INTEGRATION OF STRATEGIC MARKETING AND ADVERTISING-INFORMATION ACTIVITIES IN SHAPING THE COMPETITIVE ADVANTAGES OF TOURISM ENTERPRISES

Oksana Roik, Oksana Makar
Article views: 12 | PDF Downloads: 3
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BUSINESS TOURISM IN AUSTRIA'S SPA TOWNS: EXPERIENCE FOR UKRAINE

Lesya Kushnir
Article views: 5 | PDF Downloads: 0
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INTERNATIONAL ECONOMIC RELATIONS

THE IMPACT OF FOREIGN ECONOMIC ACTIVITY ON ECONOMIC GROWTH OF CHINA, INDIA AND TURKEY

Kyrylo Barkar, Mykola Kyrychenko
Article views: 12 | PDF Downloads: 5
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THE BUSINESS MIGRATION IMPACT ON THE UKRAINIAN ECONOMY IN THE WAR CONDITIONS

Iryna Prykhodko, Volodymyr Ihnatyshyn
Article views: 7 | PDF Downloads: 3
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SOCIAL DIMENSION OF FOREIGN DIRECT INVESTMENT IN UKRAINE

Vitalii Hramotniev
Article views: 10 | PDF Downloads: 6
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FACTORS AND MECHANISM OF FORMATION OF CORPORATE SOCIAL RESPONSIBILITY OF ENTERPRISES CONDUCTING FOREIGN ECONOMIC ACTIVITY

Fei Mei
Article views: 10 | PDF Downloads: 3
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STUDY OF THE MAIN CHALLENGES AND OPPORTUNITIES FOR INTERNATIONAL BUSINESS IN UKRAINE AND THE EU MEMBER STATES

Eva Erfan, Lesia Shved
Article views: 2 | PDF Downloads: 4
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