GLAMPING PROSPECTS FOR THE REGIONAL HOSPITALITY INDUSTRY

Abstract

The article is devoted to studying topical issues of the hospitality industry, namely the creation of a new format of hotel products in the region, such as glamping. Furthermore, due to the radical changes in the country's economy and tourism industry related to the consequences of the coronavirus pandemic, the issues of finding resources and opportunities for the development of domestic tourism are becoming relevant. One of the promising domestic tourism sectors includes the development of glamping, which will ensure the restoration of the physical and spiritual forces of the population in conditions of unity with nature. Therefore, glamping is viewed from a position of outdoor recreation development. An excursion into the history of the name is given, and it is proved that this phenomenon is not new in the world, and in Ukraine, it is just beginning to develop. The basic idea is formulated that glamping is a combined tourist product, where nature and the surrounding landscape are an integral part of it. Attention is paid to factors contributing to the development of glamping in Ukraine, namely in the Cherkasy region. According to practitioners, glamping is a flexible business capable of developing along with consumer preferences. It is an innovative activity: both in the production of objects and the organization of the business. It is substantiated that glamping development will provide territorial economic systems with some stability, increase the turnover of cash flows, and contribute to the growth of tax receipt. Given that the income from the lease of plots is a local tax collection, the revenue side of the provincial government budget receives a stable source, and the authorities will have a direct interest in its development. In the Ukrainian tourist market, the idea of glamping is used, but its widespread distribution is not yet in question. It is noted that glamping combines the interests of the state and business. The state is interested in developing new types of ecotourism and is actively working on the development of projects aimed at supporting domestic and inbound tourism. It is concluded about the prospects for developing this type of recreation its high potential for the national economy, including the Cherkasy region.