THE CURRENT STATE AND ORGANIZATION OF UKRAINE’S HOTEL BUSINESS IN WARTIME
Abstract
The article analyzes the current state and organizational principles of the hotel business in Ukraine under wartime conditions. The relevance of the study lies in the urgent need to ensure the resilience, adaptability, and sustainable functioning of the hospitality sector, which has become one of the most vulnerable components of the national economy during the war. The purpose of the research is to identify the key factors influencing hotel enterprises, determine the organizational and economic mechanisms that ensure their stability, and propose practical recommendations for improving management efficiency and competitiveness under crisis conditions. The methodological framework of the study is based on analytical, comparative, and systematization methods, which made it possible to assess the impact of external and internal factors on the functioning of the hotel market and to identify the main patterns of its adaptation to the new socio-economic environment. The results of the research demonstrate that, despite destructive influences such as military risks, economic instability, and a reduction in international tourism, the Ukrainian hotel industry shows signs of gradual recovery. This process is driven by the growth of domestic tourism, diversification of services, implementation of digital management tools, and investments in safety and infrastructure modernization. The territorial redistribution of demand toward safer western regions, the strengthening of national hotel chains, and the emergence of new formats of accommodation confirm the adaptability and flexibility of the sector. It is established that the resilience of hotel enterprises depends not only on external circumstances but also on effective organizational decisions, strategic planning, and innovation-oriented management practices. The practical significance of the research lies in the development of a conceptual model of organizational and economic factors of hotel business resilience, which reflects the relationship between external challenges, adaptive management strategies, and achieved operational results. The proposed model can serve as a methodological framework for post-war recovery planning and the sustainable development of Ukraine’s tourism and hospitality industries.
References
Безручко Л., Білоус С., Філь М. Готельне господарство України в умовах війни: сучасний стан та перспективи розвитку. Економіка та суспільство. 2023. №47. URL: https://economyandsociety.in.ua/index.php/journal/article/view/2145/2074
Баженова С., Пологовська Ю., Канцур І. Розвиток готельно-ресторанного бізнесу в умовах сьогодення. Економіка та суспільство. 2022. №38. URL: https://economyandsociety.in.ua/index.php/journal/article/view/1287
Подаков Є. С. Сучасний стан, інвестиційна привабливість та перспективи розвитку готельного бізнесу в Україні. Економічний простір. 2024. №191.
Лупашко А. Заощаджуємо та примножуємо: як власникам бізнесу змусити гроші працювати в умовах війни. Delo.ua. 2024. URL: https://www.delo.ua
Чорний О. Ласкаво просимо: чому готельєри полюбили домашніх улюбленців. Mind.ua. 2024. URL: https://mind.ua
Ribas Hotels Group. Огляд готельного ринку України 2025. Одеса, 2025. URL: https://ribashotelsgroup.ua
Sigala M. Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research. 2020. Vol. 117. P. 312–321. DOI: https://doi.org/10.1016/j.jbusres.2020.06.015
Gursoy D., Chi C. Effects of COVID-19 pandemic on hospitality industry: Review of the current situations and a research agenda. Journal of Hospitality Marketing & Management. 2020. Vol. 29(5). P. 527–529. DOI: https://doi.org/10.1080/19368623.2020.1788231
Baum T., Hai N. Hospitality, tourism, human rights and the impact of COVID-19. International Journal of Contemporary Hospitality Management. 2021. Vol. 33(8). P. 3002–3019. DOI: https://doi.org/10.1108/IJCHM-03-2021-0274
Kim J., Han H. The influence of perceived risk on customers’ intentions to use hotel services during crisis. Tourism Management Perspectives. 2021. Vol. 40. DOI: https://doi.org/10.1016/j.tmp.2021.100879
Chen M.-H. The response of hotel industry to crises: Lessons from COVID-19. International Journal of Hospitality Management. 2021. Vol. 94. DOI: https://doi.org/10.1016/j.ijhm.2020.102815
Baker M. Small hotel resilience during the pandemic: Adaptation and innovation. Tourism Review. 2022. Vol. 77(2). DOI: https://doi.org/10.1108/TR-09-2020-0451
Pappas N. Crisis management in hospitality: Strategic lessons from global disruptions. International Journal of Hospitality Management. 2023. Vol. 109. DOI: https://doi.org/10.1016/j.ijhm.2022.103392
Goh E., Sigala M. Digital transformation in hospitality: Crisis-driven innovation and sustainability. Tourism Management. 2023. Vol. 94. DOI: https://doi.org/10.1016/j.tourman.2022.104659
UNWTO. Tourism Recovery Tracker 2024. Madrid: World Tourism Organization, 2024. URL: https://www.unwto.org/tourism-recovery-tracker
Kock F., Nørfelt A., Jensen J. Organizational resilience in tourism: Leadership under crisis. Annals of Tourism Research. 2023. Vol. 97. DOI: https://doi.org/10.1016/j.annals.2022.103481
Filimonau V. Post-war recovery of tourism and hospitality: Sustainability perspectives. Tourism Economics. 2023. Vol. 29(7). DOI: https://doi.org/10.1177/13548166231161275
Державне агентство розвитку туризму України. Аналітичний звіт про стан туристичної галузі в умовах воєнного стану. Київ, 2024. URL: https://www.tourism.gov.ua
Forbes Ukraine. В Україні зростає кількість готелів та хостелів: внутрішній туризм стає драйвером розвитку індустрії. Forbes.ua. 2024. URL: https://forbes.ua/news/v-ukraini-zrostae-kilkist-goteliv-ta-khosteliv-vnutrishniy-turizm-e-drayverom-rozvitku-industrii-doslidzhennya-03102024-23985
Bezruchko, L., Bilous, S., & Fil, M. (2023). The hotel industry of Ukraine in wartime: Current state and development prospects. Economy and Society, (47). Available at: https://economyandsociety.in.ua/index.php/journal/article/view/2145/2074
Bazhenova, S., Pologovska, Yu., & Kantsur, I. (2022). Development of the hotel and restaurant business in today’s conditions. Economy and Society, (38). Available at: https://economyandsociety.in.ua/index.php/journal/article/view/1287
Podakov, Ye. S. (2024). Current state, investment attractiveness, and prospects for further development of the hotel business in Ukraine. Economic Space, (191).
Lupashko, A. (2024). Saving and growing: How business owners can make money work during wartime. Delo.ua. Retrieved from https://www.delo.ua
Chornyi, O. (2024). Welcome: Why hoteliers have embraced pets. Mind.ua. Retrieved from https://mind.ua
Ribas Hotels Group. (2025). Overview of the Hotel Market in Ukraine 2025. Odesa: Ribas Hotels Group. Retrieved from https://ribashotelsgroup.ua
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312–321. https://doi.org/10.1016/j.jbusres.2020.06.015
Gursoy, D., & Chi, C. (2020). Effects of COVID-19 pandemic on hospitality industry: Review of the current situations and a research agenda. Journal of Hospitality Marketing & Management, 29(5), 527–529. https://doi.org/10.1080/19368623.2020.1788231
Baum, T., & Hai, N. (2021). Hospitality, tourism, human rights and the impact of COVID-19. International Journal of Contemporary Hospitality Management, 33(8), 3002–3019. https://doi.org/10.1108/IJCHM-03-2021-0274
Kim, J., & Han, H. (2021). The influence of perceived risk on customers’ intentions to use hotel services during crisis. Tourism Management Perspectives, 40. https://doi.org/10.1016/j.tmp.2021.100879
Chen, M.-H. (2021). The response of hotel industry to crises: Lessons from COVID-19. International Journal of Hospitality Management, 94. https://doi.org/10.1016/j.ijhm.2020.102815
Baker, M. (2022). Small hotel resilience during the pandemic: Adaptation and innovation. Tourism Review, 77(2). https://doi.org/10.1108/TR-09-2020-0451
Pappas, N. (2023). Crisis management in hospitality: Strategic lessons from global disruptions. International Journal of Hospitality Management, 109. https://doi.org/10.1016/j.ijhm.2022.103392
Goh, E., & Sigala, M. (2023). Digital transformation in hospitality: Crisis-driven innovation and sustainability. Tourism Management, 94. https://doi.org/10.1016/j.tourman.2022.104659
UNWTO. (2024). Tourism Recovery Tracker 2024. Madrid: World Tourism Organization. Retrieved from https://www.unwto.org/tourism-recovery-tracker
Kock, F., Nørfelt, A., & Jensen, J. (2023). Organizational resilience in tourism: Leadership under crisis. Annals of Tourism Research, 97. https://doi.org/10.1016/j.annals.2022.103481
Filimonau, V. (2023). Post-war recovery of tourism and hospitality: Sustainability perspectives. Tourism Economics, 29(7). https://doi.org/10.1177/13548166231161275
State Agency for Tourism Development of Ukraine. (2024). Analytical report on the state of the tourism industry under martial law. Retrieved from https://www.tourism.gov.ua
Forbes Ukraine. (2024). The number of hotels and hostels in Ukraine is growing: Domestic tourism is becoming a driver of the industry’s development. Retrieved from https://forbes.ua/news/v-ukraini-zrostae-kilkist-goteliv-ta-khosteliv-vnutrishniy-turizm-e-drayverom-rozvitku-industrii-doslidzhennya-03102024-23985
This work is licensed under a Creative Commons Attribution 4.0 International License.
