SHARING ECONOMY USING THE EXAMPLE OF THE AIRBNB PLATFORM AS A MANIFESTATION OF INTEGRATION PROCESSES

Abstract

The article explores the sharing economy through the example of Airbnb as a manifestation of integration processes in the hospitality industry. It examines the impact of Airbnb on the traditional hotel sector, addressing both the challenges and opportunities introduced by the integration of such innovative solutions into the tourism domain. Particular attention is given to critical issues such as racial discrimination, legal disputes, and the influence of Airbnb on regional economies and real estate markets. The paper provides an in-depth analysis of the pivotal events in Airbnb’s history, including the challenges related to securing funding, ensuring host safety, navigating regulatory requirements, and collaborating with local governments in various countries. The study highlights how these factors have shaped Airbnb’s business model and contributed to its role as a disruptor in the traditional hospitality market. Moreover, it contrasts Airbnb with platforms like Booking, identifying key differences in their operational strategies and competitive approaches. This comparison sheds light on how hotels can adapt to the evolving market dynamics by leveraging unique customer experiences, technology-driven innovations, and enhanced service offerings. The article emphasizes the economic consequences of sharing platforms like Airbnb for the traditional hotel industry, highlighting the need for adaptive strategies to remain competitive. Examples of such strategies include forming partnerships with technology platforms, adopting flexible pricing models, and creating niche offerings to attract diverse customer segments. Furthermore, the paper outlines policy recommendations aimed at regulating the sharing economy segment. These recommendations focus on ensuring transparency, protecting consumer rights, and fostering harmonious coexistence between digital platforms and traditional businesses within the hospitality sector. In addition to discussing Airbnb’s global impact, the study underscores the importance of local government interventions and cooperative frameworks that can balance innovation with community needs. By addressing issues such as taxation, short-term rental restrictions, and safety standards, the proposed regulatory measures aim to optimize the benefits of the sharing economy while mitigating its adverse effects. Through an analytical review of market dynamics and practical examples of adaptation, the article provides a comprehensive understanding of the integration processes in the tourism industry. It offers valuable insights into how sharing platforms like Airbnb are reshaping the hospitality landscape, presenting opportunities for sustainable growth and innovation.