CURRENT TRENDS IN ONLINE BOOKING OF TOURIST SERVICES IN UKRAINE
Abstract
The article considers modern reservation systems in in the field of tourism. The place and functions of reservation systems in the chain of interaction between the subjects of the tourist market are determined. It turns out the role of modern booking systems in the tourism sector, and the new possibilities of modern booking systems are considered tourist market. The article analyzes the development and major trends, development of the market for online booking of tourist and hotel services in Ukraine. The essence of online booking, its history and current possibilities of use are characterized. The tendencies of development of electronic systems of reservation and reservation of tourist services are considered, the factors influencing the market of online sales of tourist services are covered, the advantages and shortcomings of travel organization using modern information resources. The most successful models of popular sites connected to booking systems are analyzed, the advantages of these services are revealed. The differences in the structure of the online travel market of Ukraine and Europe are considered. Ways to increase the competitiveness and use of online booking systems and reservation of tourist and hotel services in Ukraine are proposed. For world practice, it has become a serious problem to bring the level technologies to a level that would allow customers of hotel chains to book rooms and pay for services in a real easy and simple way. The technological base for today represents automation office systems, computer booking, etc., however, the places where services are sold are now really of great importance, and namely the placement of ads on the sites of portals about tourism and hotels, auctions on an electronic basis and online booking modules with the possibilities of feedback and maximum contact with the consumer. Booking sites like booking.com or anothers currently really effective means of selling hotel services and sometimes give 10 percent of hotel occupancy, bringing dozens and hundreds of new customers. Modern conditions of the hotel market in Ukraine do not yet give the possibility of forming the above bases without any obstacles, although they are gradually improving.
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