MODERN INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE SYSTEM OF ACCOUNTING AND ANALYTICS FOR THE MODELING OF BUSINESS PROCESSES

Keywords: information and communication technologies, business processes, modeling, data analysis, accounting and analytical support

Abstract

The article examines the specifics of modern business organization in conditions of rapid technological development, focused on the active use of information and communication technologies for optimization and management of business processes. The role of modern information and communication technologies in the system of accounting and analytical support for modeling business processes is studied. The influence of information technologies on increasing the efficiency of the enterprise's business processes is analyzed. The role and principles of application of various innovative tools, which are used to create, implement and analyze business models, are clarified. Special attention is paid to software products based on which modeling is done and which help to determine the optimal ways to improve business processes. The impact of information and communication technologies on increasing the accuracy and reliability of business data analysis is determined. The specifics of using analytical tools and artificial intelligence technologies to identify trends and regularities in business processes, which contributes to the adoption of sound management decisions, are considered. It has been proven that the potential capabilities of information and communication technologies also allow taking into account changes in the external environment and adapting business processes to new conditions that are dynamically changing in today's complex business environment. The potential of modern information and communication technologies for optimizing business processes is considered, taking into account the key role of data analysis and artificial intelligence. It was determined that the integration of these technologies allows to adapt to changes, providing effective management and competitive advantages in conditions of significant market volatility. It has been proven that the application of accounting and analytical support with components of information and communication technologies allows enterprises to ensure the appropriate level of flexibility and competitiveness. The key capabilities of modern information and communication technologies in the context of modeling business processes and accounting and analytical support are identified. It has been proven that the use of innovative information and communication technologies contributes to increasing the productivity, accuracy and competitiveness of enterprises in the modern dynamic business environment.

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Published
2023-07-25
How to Cite
Shmatkovska, T., Korobchuk, T., & Borysiuk, O. (2023). MODERN INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE SYSTEM OF ACCOUNTING AND ANALYTICS FOR THE MODELING OF BUSINESS PROCESSES. Economy and Society, (53). https://doi.org/10.32782/2524-0072/2023-53-68

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