RESEARCH OF ANIMATION SERVICES IN THE ODESSA REGION

Abstract

The article is devoted to the issue of animation services in the hotel business, analyzes entertainment and animation events held in hotels, explores the experience of organizing animation activities in categorized hotels in Odessa region. The main trends in the development of animation activities in the Odessa region were identified, ways to improve animation activities were outlined. The analysis identified four main strategies of animation activities, namely the strategy of "active implementation of animation services and real competition in this market", the strategy of "maximizing animation services", the strategy of "low interest in active animation", the strategy of "simulation of animation". Leaders in the implementation of animation activities in the Odessa region: "Ruta Resort & Event Hotel", "SPA-hotel Grand Marine", "M1 Club Hotel", "Bugaz Sea View", "NEMO Hotel Resort & Spa", "California", "California" Marine Residence". Under the term “animation”, it is understood that the organization of accommodation in hotels and sanatorium-resort mortgages, at corporate visits, in child camps and on child saints, as a special fate of the children in animation programs. Animation is a unique supplementary service: lively organization of a free hour, as it is necessary for guests of a hotel deposit and not only. Animation - dzvіllya, and dozvіllya – activity, yak, in opposition to the professional, is directed to the development of special features, groups, social cohesion and is appropriately up to cultural needs, interests, and consumption of the population. For help, a person develops, develops, forms a light-gazer of specialness and reveals individuality. It is even more prestigious, if in any way there is a placement, we will cover the main and additional services, there are a lot of different animations for any contingent of those who need it. Animation is more developed and appropriate in resort areas, where tourists have a desire for attractive (attractive and energetic) travel, and in most cases this is the purpose of their trip to other countries or new places that are far from their city.