DIGITAL CHALLENGES OF THE TRANSCENDENT ECONOMY

Abstract

The purpose of the article is to identify the key digital challenges of the transcendent economy and substantiate their impact on the transformation of economic behavior and the structure of market relationships. The research methodology is based on a combination of systemic and abstract-logical approaches, which allowed us to reveal the essence of the transcendental economy in the context of digital transformations. Methods of generalization, comparative analysis and conceptual modeling were used to identify key challenges and patterns of economic processes. A structural-functional approach was applied to identify the relationships between digital changes and the transformation of behavioral characteristics of economic entities. The article examines the digital challenges of the transcendental economy as a new stage in the development of economic systems, within which the nature of value, economic interaction and behavior of economic entities are being rethought. It is determined that the intensive penetration of digital technologies into all spheres of economic activity causes the transformation of traditional ideas about material production, shifting the emphasis towards intangible assets and virtualized economic processes. The main manifestations of digital challenges are investigated, in particular, the growth of the role of information flows and the complication of mechanisms for the formation of economic value. It is found that in the conditions of the transcendental economy, the logic of decision-making is changing, which is increasingly based on cognitive and behavioral factors that go beyond the boundaries of classical rational management models. It is substantiated that the interaction of economic entities acquires a multidimensional character, in which real and virtual components are closely intertwined, forming new configurations of economic relations. The need to form an adaptive analytical toolkit capable of taking into account the complexity and nonlinearity of processes in the transcendental economy, as well as ensuring an adequate interpretation of digital challenges in the context of modern transformations, has been proven.