FORMATION OF A DIGITAL MANAGEMENT SYSTEM IN THE RESTAURANT BUSINESS THROUGH THE PRISM OF METHODOLOGICAL APPROACHES

Abstract

The article is devoted to the study of modern digital trends and methodological aspects regarding the modeling process and the appropriate factor of the potential implementation of a modern solution in the system management of the restaurant industry. The main goal is to outline the components of the development of a digital management system necessary for the effective prosperity of the enterprise through the analysis of technological tools and innovative solutions already available on the market, as well as determining their level of effectiveness in relation to the overall projected improvement of the optimization process. The relevance of the research topic is determined by the transformational processes of the world order in the market of goods and services, including the transience of offers and changes in customer preferences along with the unstable economic field of interaction. The key feature of this topic is the continuation of post-COVID management, where each implemented entrepreneurial innovation is the creation of an image of security and facilitation for all elements of contact, in addition, it is a transition from basic control elements to modern ones with the provision of systematic review and adjustment. The research methodology consists in using a systemic approach based on data analysis and synthesis and a comparative method in connection with a partial comparison of Ukrainian capabilities and foreign practices of active use of digital programs. The results of the study highlight the key vectors of management, in which mass restructuring will take place based on cost reduction and service improvement with the possibility of combining agent interfaces, blockchains, IoT, biometrics and robotics, which are considered advanced and have significant significance during modeling specifically in the service sector (restaurants). The practical significance carries the potential for further development of digital strategies for business promotion in terms of management, as well as the general improvement of the restaurant sector from the position of the management level and their actions to increase competitiveness.