DIGITAL SOLUTIONS AND MAIN TRENDS OF HIGHER EDUCATION IN THE SPHERE OF TOURISM

Abstract

The article is devoted to the main digital solutions and trends of higher education in the field of tourism. Tourism as an industry supports and stimulates directly or indirectly a number of related economic sectors, creating an additional positive chain effect. Tourism represents a significant part of the world economy at a global level and is a generator of economic growth in countries at a micro level, creating a significant number of jobs and stimulating the growth of small and medium-sized businesses in a short period of time. The hospitality and tourism industry is a fast-growing and sustainable industry. This is especially relevant for Ukraine for rapid post-war recovery, attracting attention, and investments and forming a positive image of Ukraine as a country with a highly educated population and high standards in production and services. For this reason, the tourism industry requires highly qualified and well-educated personnel with modern skills and competencies. Insufficient attention is paid to the modernization of the process of training specialists in the field of tourism, taking into account the modern requirements and trends of the tourism industry. Taking into account the fact that the tourism industry in Ukraine will experience rapid development after the victory of Ukraine, it is necessary to update and modernize tourism education, therefore an important task is to conduct research on the modernization of education and prospects for the development of tourism education in Ukraine. Higher education must become more diverse, with training in key skills that students of all ages need at different stages of their careers. Higher education has experienced unprecedented growth in recent decades, and obtaining a higher education is the most promising path to a good job. In addition, there is a strong direct correlation between education spending and GDP per person. A higher level of education has a positive impact on economic, market and social outcomes, encouraging people of all ages to continue their education. The growing value of higher educational attainment provides strong incentives for many governments to expand access to education because it provides social and economic benefits. The article considers the importance and necessity of the development of higher education. It is noted that one of the promising areas of development in Ukraine is tourism. After the victory of Ukraine, the export of tourist services has a strong potential to become one of the main sources of income for the budget. It has been determined that digital technologies, especially in tourism, are undeniable and generally seen as a driving force for innovation in this sector. Digital technology, especially in tourism, is undeniable and generally seen as a driver of innovation in the sector. They not only improve customization and personalization as added value for the tourist, but also significantly improve services and service. In addition, it allows sharing of experience and data for the development of development strategies. The growing nature of the high-tech industry in the field of tourism has changed the entire tourism process. In addition, digital technologies facilitate the introduction of effective and innovative tourism products, as digital tools largely do not have economic, social and cultural differences.