ZHYTOMYR REGION AS TOURISM REGION: NEW HORIZONS OF INTERNATIONAL TOURISM DISCOVERY

Abstract

The article examines the tourism potential of local communities in the Zhytomyr region as a tourist region of Ukraine. It analyses the natural, historical, cultural, architectural, religious, scientific, ethnographic and gastronomic resources of the communities, as well as the possibilities for developing various types of tourism, with a particular focus on youth tourism. Particular attention is paid to the creation of routes and programmes that combine learning, active recreation, and cultural and historical exploration, making travel interesting and accessible for young people. Based on the research, key tourist attractions in the communities were identified and one-day routes were developed that combine cognitive, educational, cultural and recreational attractions. It has been proven that the diversity of heritage and opportunities for active youth involvement form a competitive tourism product, stimulate the development of domestic tourism, cultural exchange and active participation of the younger generation in the life of communities in the Zhytomyr region, making the region attractive for both individual tourists and group travel.