FEATURES OF STRATEGIC MANAGEMENT OF INDUSTRIAL ENTERPRISES IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT
Abstract
The article is devoted to the study of the features of strategic management of industrial enterprises in the context of sustainable development. The scientific approaches and foreign experience of integrating economic, social and environmental priorities into strategic decisions are analyzed. The specifics of the functioning of industrial enterprises in comparison with the service sector are determined, which determines the differences in the choice of strategic instruments. The modern challenges for Ukrainian companies in the context of martial law are considered: limited resources, personnel risks and a low level of digitalization. Ukrainian enterprises face additional challenges caused by war conditions, resource constraints and institutional instability. This requires adapting world experience to national realities, in particular by developing innovative management models, strengthening social responsibility, introducing energy-efficient technologies and forming non-financial reporting. Thus, strategic management, focused on the principles of sustainable development, should become not only a tool for stabilizing the activities of Ukrainian industrial enterprises in crisis conditions, but also a basis for their innovative growth and integration into the European economic space. Sustainable development of modern enterprises involves not only the consistency and logic of management decisions, but also the definition of effective formats for business interaction with stakeholders and society. The combination of the stages of making management decisions with the principles of socially responsible business management makes it possible to form a holistic management system focused on achieving long-term results and increasing the overall efficiency of the organization. Recommendations are given for the implementation of ESG standards, energy-efficient technologies, cluster partnerships and non-financial reporting. It is proved that strategic management, focused on the principles of sustainability, is a key tool for long-term stability and competitiveness.
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