OPTIMIZATION STRATEGIES OF FINANCIAL MANAGEMENT AND ORGANIZATION OF ACCOUNTING AT THE ENTERPRISE UNDER THE CONDITIONS OF THE DEVELOPMENT OF DIGITAL PROCESSES
Abstract
The article discusses approaches to the formation of strategies that can be applied at enterprises to ensure effective financial management and organization of accounting in the conditions of digital transformation of business processes. The main challenges faced by enterprises in the context of digitalization are analyzed, such as the need for a quick adaptive response to changes in the business environment, the need to ensure effective data protection and the introduction of new technologies. Key aspects of optimization of financial management at enterprises are considered, in particular, the use of digital tools for analysis and forecasting of financial indicators, automation of accounting processes, as well as credit risk management of the business entity. The objective necessity of introducing modern innovative technologies into the financial management of the enterprise, such as artificial intelligence, blockchain and data analytics, has been identified. It has been proven that these technologies allow enterprises to obtain more accurate and operational data for making effective management decisions, contribute to the overall reduction of costs, reduce the negative impact of risks and threats, and also create conditions for improving internal control processes. The practical aspects of the implementation of digital strategies in the financial management system of the enterprise are considered, including the need for appropriate personnel training, changes in organizational culture and management approaches. The importance of developing individualized financial management strategies is determined, taking into account the production and economic specifics of each enterprise and its sphere of activity. The importance of the interaction of financial departments with other functional divisions of the enterprise in the context of digitalization, which makes it possible to form a single digital ecosystem that contributes to the overall increase in the efficiency and competitiveness of the enterprise, is considered. It is substantiated that digitalization of financial management allows enterprises to successfully adapt to modern challenges and actively use them to achieve strategic goals and stimulate further growth and development. It has been proven that successful digital transformation of financial management requires a comprehensive approach and constant improvement of digitalization strategies based on taking into account modern technological trends and internal features of each specific enterprise.
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