THEORETICAL ASPECTS OF FUNCTIONAL DIAGNOSTICS OF FOREIGN ECONOMIC ACTIVITY

Abstract

Diagnostics is an integral part of the company's activity, because its implementation allows you to identify shortcomings, deviations and problems that occur within its boundaries. Its role is especially growing during the development of the market economy, as it requires company managers to increase the efficiency of their production process, ensure the competitiveness of products and services offered by them, due to the activation of the organization, the use of effective forms of management and the correct approach to management activities. In this regard, functional diagnostics is considered a tool with which management can identify the state of a separate unit, type of activity in order to identify trends in its development, problems or shortcomings that have a direct impact on the achievement of the company's goals, its financial performance, and as a result, on its competitiveness market. Functional diagnosis in the management system occupies an important place in terms of the implementation of the control function, which implies its application in relation to other management processes. The article examines the essence of the concept of "diagnosis" in terms of the analysis of its interpretations by domestic and foreign scientists, its theoretical aspects, characterizes the meaning of functional diagnostics, its role and tasks in the enterprise. During the study of scientific sources regarding the concept of "functional diagnostics", it was noted that there is currently no unified approach to its interpretation and determination of indicators for its implementation. It was noted that diagnostics is an analytical and informational tool, the use of which makes it possible to identify the state of activity of the enterprise, division, individual employee depending on the chosen goals. The main components of the diagnostic system are outlined: subjects, goals, objects, functions, implementation technologies, methods, techniques, business indicators, criteria and resource provision, their features are determined, the approach to their development, which are distinguished by a number of scientists, the role is reflected of functional diagnostics in the process of implementation of management functions: planning, organization, motivation, control and regulation, the base of business indicators that should be used in its implementation is outlined, the main factors that will influence the selection and formation of the base of indicators are defined.