THEORETICAL AND APPLIED ASPECTS OF CRISIS MANAGEMENT IN THE HOSPITALITY INDUSTRY: A COMPARATIVE AND ANALYTICAL APPROACH
Abstract
At the current stage of business development, enterprises face a large number of crisis turning points that change the structural, well-established work and pose a threat to the further functioning of the enterprise. That is why, in order to prevent crises and prevent the negative impact of crises, it is necessary to develop a crisis management system aimed at coordinated and controlled work of all departments and areas of an enterprise. The article actualizes the theoretical and applied aspects of crisis management in the hospitality sector under the prism of a comparative and analytical approach. The definition of the concept of "crisis" is systematized, a crisis typology is formed. The key approaches are analyzed according to the following structural and logical chain: "crisis – types of crises – crisis typology – crisis management – goals and objectives of crisis management – functions of crisis management – crisis management program". The author outlines the types of crises which are inherent in the hospitality sector, and proposes a definition of crisis management of hospitality enterprises, which in turn includes a number of pre-planned steps, models, measures, tools, mechanisms aimed at preventing crises, preventing the consequences of crises and adapting enterprises in crisis conditions, as well as those elements which are aimed at overcoming crises and transition to stable operation with the least losses. The study outlines three approaches to crisis management and the specifics of their implementation in the work of hospitality industry enterprises. A step-by-step algorithm for crisis management of hospitality enterprises is modeled, which includes five main steps that will help to establish enterprise management in the event of a crisis, optimize processes and overcome the crisis as profitably as possible. Structuring and transforming these steps into a single system will allow to design a conceptual preventive model of crisis management in the hospitality sector, which will ensure the functioning of a coordinated mechanism of crisis management by enterprises to minimize risks and business losses.
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