INTERNATIONAL STANDARDS OF INTRODUCTION OF ECOLOGICAL PRINCIPLES OF SOCIAL RESPONSIBILITY BY INNOVATIVE ACTIVE BUSINESS

Abstract

The article is devoted to the implementation of environmental principles of social responsibility in accordance with international standards for innovative businesses. It is investigated that despite the existence of different international practices in the field of social responsibility, each company is able to form its own way of interacting with employees, society and the environment, minimizing the social costs of business development. The vision of the definition of social responsibility of business is formulated. It is determined that the environmental component of social responsibility is considered as conscious and voluntary participation of business in programs for the rational use of raw materials and natural resources, maintaining environmental stability by reducing the impact of the enterprise on the environment, and other measures to prevent or eliminate their negative impact. The most innovative enterprises need to focus on the best available technologies in the industry. It is emphasized that some companies take into account environmental imperatives in their activities and develop plans for the future, adhering to the growing environmental requirements, others - are limited to the implementation of current requirements by the state. It is noted that modern society evaluates the quality of products on many indicators, one of which in the context of the ecological crisis is the negative impact on the environment provided in the production process. Thus, the environmental responsibility of the enterprise becomes a factor that must be carefully assessed by investors, partners, consumers, and the public. The company can increase its environmental efficiency by implementing ISO standards in environmental management, energy efficiency management, and social responsibility management in the management system. The new is carried out by innovative business structures. It is substantiated that the introduction of the principles of social responsibility objectively entails significant costs for enterprises, which are often ventured by innovatively active entities, which in the long run are offset by increased income from improving image and business reputation, which will ultimately increase their competitiveness.