FORMING COMPETITIVE ADVANTAGES FOR ENTERPRISES THROUGH DIGITAL TRANSFORMATION OF LOGISTICS SYSTEMS BASED ON INNOVATION AND ARTIFICIAL INTELLIGENCE
Abstract
The article examines the impact of the digital economy on the transformation of logistics processes and the formation of competitive advantages for enterprises in the current conditions of globalization. It reveals the essence of digital logistics as a complex system that combines digital tools and analytical modules – to optimize supply chains and improve the efficiency of resource flow management. An analysis of recent studies and publications is conducted, identifying key trends in the digital transformation of logistics, in particular the role of autonomous technologies, warehouse robotization, digital twins, and innovative transport solutions. The main problems of implementing digital technologies in the logistics activities of enterprises are substantiated: high cost of technological solutions, insufficient level of digital competencies of personnel, low data quality, cyber threats, and organizational unpreparedness for change. Ways to overcome these barriers are summarized, including pilot projects, the development of training systems, the construction of modern IT infrastructure, the integration of cybersecurity mechanisms, and the formation of a comprehensive digital strategy for the enterprise. Special attention is paid to the role of artificial intelligence in optimizing logistics processes – demand forecasting, inventory management, route planning, logistics scenario modeling, and operational efficiency improvement. Examples of the application of innovations in logistics. The results of the study prove that the digital transformation of logistics is a strategic factor in increasing the competitiveness of enterprises, improving customer service quality, reducing costs, and increasing resilience to external challenges. It has been determined that a systematic approach to digitalization enables enterprises to create new business models, adapt more quickly to market changes, and build sustainable long-term advantages. The article can be used as a scientific basis for further research and for developing practical recommendations for the implementation of digital technologies in logistics systems.
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