SMART-IMPERATIVES OF SOCIAL ACTIVITY OF INTERNATIONAL NON-GOVERNMENTAL ORGANIZATIONS

Abstract

It is impossible to overcome global imbalances in socio-economic development by the efforts of one state; we need cooperation on a global scale, constructive interaction at both the state and non-state levels within civil society. Under the influence of globalization, civil society is expanding, a cross-border network of international non-governmental organizations is being formed, which seek to prevent global threats without the participation of states, improve the quality of life of vulnerable segments of the population, and take control of the efficient use of resources. The article explores the smart imperatives of social activity of international non-governmental organizations as scientifically based optimal strategies for their development based on social innovations and pioneering experience. The essence of the scientific definition of "international non-governmental organizations" is revealed. Based on PESTLE-analysis, factors influencing the social activity of international non-governmental organizations are considered. The factors strengthening their stabilizing role in the system of international relations are identified. The advanced experience of these organizations in implementing global social challenges is summarized. Optimal strategies for developing their activities based on their use of innovative methods and tools have been identified. The use of a holistic approach in the study of the matrix PESTLE-analysis of the social activity of International non-governmental organizations has proved the need for reforming and modernizing their activities in the direction of legal regulation of status, sanctioning and incentive procedures, partial delegation of certain functions of state authorities to them. The aggravation of global human problems requires International non-governmental organizations to strengthen their stabilizing influence on modern geopolitical processes through the mechanisms of crowdsourcing and crowdfunding, public activism and lobbying, social dialogue and multilateral contractual practices, electronic communication, mobilization of popular movements.