DIGITALIZATION OF THE ECONOMY AS A NEW PARADIGM OF SUSTAINABLE DEVELOPMENT AND COMPETITIVENESS

Abstract

The article examines the digitalization of the economy as a new paradigm that determines the directions of sustainable development and competitiveness of national economies. The purpose of the article is to theoretically substantiate and develop conceptual approaches to the digitalization of the economy as a key driver of sustainable development and competitiveness, as well as to identify practical mechanisms for integrating digital technologies into national economic growth strategies, taking into account current global and local challenges. Research results. Identify key trends and drivers of digital transformation at the global and national levels. Existing approaches to assessing the effectiveness of digitalization are systematized, taking into account economic, social and environmental parameters. Opportunities and risks of digitalization in the context of achieving sustainable development goals are investigated. A model for integrating digital solutions into competitiveness strategies adapted to Ukrainian realities is proposed. Recommendations for public policy and the business environment on the formation of a sustainable digital economy are developed. The importance of an integrated approach to digitalization that takes into account the balance between innovation, social justice and environmental responsibility is emphasized. In the scientific discourse, the digitalization of the economy is seen as a complex process of transforming economic relations, infrastructure, and the institutional environment through the widespread use of digital technologies. It serves as a meta-platform for integrating innovations into production, finance, trade, education, environmental management, and the social sphere. The introduction of digital technologies helps to optimize production processes, increase the efficiency of resource use, develop innovative business models, and expand access to social services. At the same time, digital transformation stimulates the development of new competencies and digital culture, which is a prerequisite for the economy to adapt to rapid change.