FACTORS INFLUENCING THE DIGITALIZATION OF BUSINESS PROCESSES AND THE INTEGRATION OF ARTIFICIAL INTELLIGENCE AT UKRAINIAN ENTERPRISES

Abstract

In the context of the rapid introduction of digital technologies and the intensification of digital transformation processes at all levels, it is digitalization that plays the role of an important factor influencing the development of the economy, the stability of positions in international markets, and the level of competitiveness of the country. In particular, the digitalization of business processes of enterprises plays a key role in ensuring their profitability, increasing financial indicators, creating competitive advantages through the automation of business processes, the implementation of modern software products, and also guarantees their development in the future and ensures the growth of the competitiveness of the Ukrainian economy. It was determined that the integration of artificial intelligence at enterprises allows to automate business processes, increase the efficiency of management processes, improve the process of production and sales of products, carry out high-quality personnel selection, as well as ensure the processing of large data sets and form effective proposals for solving problems. Based on the fact that Ukraine is actively researching and implementing the EU experience in digitalizing the work of enterprises, the need to analyze, take into account and neutralize the influence of factors that affect the process of digitalizing business processes has been proven. It was determined that the isolation of a group of factors will allow the formation of measures for the adaptation of the enterprise to their influence, to determine promising directions for the implementation of innovations, which will contribute to their development and prosperity in the long term. The current state of digitalization of business processes of enterprises and the use of artificial intelligence was investigated. The results of the study identified factors that influence the digitalization of business processes of enterprises and the integration of artificial intelligence, which allowed the formation of practical recommendations for the implementation of innovative technologies and increasing the level of digitalization, namely: forming a digital strategy of the enterprise; attracting investments in personnel training; implementing digital platforms, CRM/ERP systems, artificial intelligence systems; using a data-based management model; ensuring data cybersecurity; adjusting the organizational structure taking into account digital changes; studying the current level of digital maturity.