MARKETING APPROACHES OF PSYCHOLOGICAL INFLUENCE ON CONSUMERS
Abstract
The article examines the psychological factors and marketing tools that influence consumer purchasing behavior and consumer cognitive decisions. This study attempted to analyze consumer psychology in relation to various marketing methods that marketers use to convey their messages to the target audience. The emphasis is on a deeper understanding of psychological factors influencing consumer purchasing behavior – the practical significance of the research results. The practical component is that marketers can use the results to understand consumer behavior. In this context, the study showed that marketing tools are the most influential levers of influence on consumer decisions to purchase goods. Understanding the psychology of purchasing decisions will allow marketers to create persuasive and effective marketing strategies. By studying consumers' emotions, perceptions, and cognitive biases, marketers can shape consumer behavior and drive sales.
References
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