DIGITAL TRANSFORMATION OF PROCESSES. IMPLEMENTATION OF AI TECHNOLOGIES

Keywords: artificial intelligence (AI), digital transformation, business model, cyber security, process automation

Abstract

The article delves into the transformative potential of artificial intelligence (AI) in modern enterprise operations. It explores how AI can revolutionize various business processes, from automating routine tasks to optimizing complex decision-making. By leveraging AI-powered tools and techniques, organizations can significantly enhance efficiency, reduce costs, and gain a competitive edge. The paper examines the multifaceted applications of AI across diverse industries. In manufacturing, AI-driven predictive maintenance can optimize equipment uptime and reduce unplanned downtime. In customer service, AI-powered chatbots and virtual assistants can provide round-the-clock support, improving customer satisfaction and reducing response times. AI-powered analytics can uncover valuable insights from large datasets, enabling data-driven decision-making. However, the implementation of AI is not without its challenges. One of the primary hurdles is the scarcity of skilled professionals with expertise in AI and machine learning. Organizations may face difficulties in recruiting and retaining talent in this rapidly evolving field. Additionally, concerns about data privacy and security are paramount. As AI systems rely on vast amounts of data, robust measures must be implemented to protect sensitive information. Ethical considerations, such as bias and fairness in AI algorithms, also require careful attention. To successfully implement AI, organizations need to adopt a strategic approach. This involves developing a clear AI strategy, identifying suitable use cases, and investing in the necessary infrastructure and talent. It is also crucial to establish a strong data governance framework to ensure data quality and security. Collaboration between IT and business teams is essential to bridge the gap between technical capabilities and business needs. In conclusion, AI has the potential to revolutionize the way businesses operate. By understanding the opportunities and challenges associated with AI, organizations can harness its power to drive innovation, improve efficiency, and achieve sustainable growth.

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Published
2024-09-30
How to Cite
Osokina, A., & Leonenko, O. (2024). DIGITAL TRANSFORMATION OF PROCESSES. IMPLEMENTATION OF AI TECHNOLOGIES. Economy and Society, (67). Retrieved from https://economyandsociety.in.ua/index.php/journal/article/view/4840
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MANAGEMENT