MANAGEMENT OF THE BUSINESS ACTIVITY OF INDUSTRIAL ENTERPRISES UNDER THE CONDITIONS OF MARITAL STATE

Abstract

The chosen research theme, focusing on «Мanagement of the business activity of industrial enterprises under the conditions of marital state» attains heightened significance against the backdrop of recent years that have posed formidable challenges to the Ukrainian economy. The confluence of economic crises and the imposition of full-scale war has created a complex and demanding environment, prompting enterprises to swiftly adapt and devise effective strategies for navigating their business activities. In response to these challenges, business leaders find themselves compelled not merely to react to changes but to proactively reassess their approaches to the management of business activities. The evolving circumstances demand enterprises to move beyond mere adaptation and actively redefine their models of management. This involves the introduction of innovative practices, fostering organizational flexibility, and embracing strategic planning as fundamental pillars of resilience. The goal is the formulation of adaptive strategies tailored to the unique challenges faced by enterprises in such circumstances. The research methodology is meticulously designed, encompassing a thorough examination of innovative methodologies, strategic planning frameworks, and flexible management approaches. The results derived from this research offer valuable insights into the identification of pivotal factors influencing business activity during times of crises and war. Furthermore, the research goes beyond theoretical exploration by providing practical recommendations specifically crafted for enterprises. These recommendations serve as a guiding framework for effective management strategies within the intricate and challenging conditions brought about by economic instability, pandemic exigencies, and the harsh realities of war. The practical significance of this article transcends theoretical discourse, finding expression in its provision of concrete strategies and actionable solutions. These are meticulously designed to empower enterprises, ensuring not only their survival but instilling resilience in the face of the multifaceted challenges posed by economic turmoil, pandemic disruptions, and the demanding context of war.