DIGITALIZATION OF THE ECONOMY IN THE CONDITIONS OF THE COVID-19 PANDEMIC AS A STRATEGIC PLATFORM FOR THE DEVELOPMENT OF THE STATE ECONOMY
Abstract
This article examines the features of digitization of the economy in the context of the COVID-19 pandemic. The influence of the pandemic on the general development of the world economy and international trade has been studied. The role of digital technologies in the period of COVID-19 was analyzed and their impact on the development of global Internet trade was determined. The general state of development of the digitalization market in Ukraine was studied and a brief analysis of state support for the information sphere of Ukraine was carried out. It is noted that the COVID-19 pandemic has led to changes in consumer behavior patterns and affected the structure of consumption. It examines the use of social distancing, quarantine and other measures to combat the COVID-19 pandemic, which has led to a surge in e-commerce, which suggests that consumers have become more likely to shop online, especially for essentials, food, household goods and medicine. The most visited trading platforms among Ukrainians were studied, in particular: the online store "Rozetka", "PROM" and AliExpress, which speaks of the development of the digital market in Ukraine, which is quite powerful. It was determined that the most important role of digital technologies in public administration is to increase the efficiency of management according to such basic indicators as: the level of trust of citizens in public authorities, the degree of openness and transparency of government activities, the level of involvement of citizens in making public-authority decisions, and the level of corruption of our public authorities. A SWOT analysis of the use of digital technologies in Ukraine was conducted. The process of introducing information technologies in the state administration in Ukraine is characterized, which is characterized by a number of problems, which are primarily related to the low level of funding of e-government projects by the state, the insufficient level of knowledge in the field of the use of digital technologies and their capabilities by senior citizens, as well this is the habit of paper documents, the lack of interest of civil servants in the transparency of their activities and their corruption schemes. It was analyzed that in order to eliminate the above-mentioned problems, it is necessary not only to stimulate the use of new information and communication technologies in public administration, but also to change the system itself. The prospects for the development of digital transformation policy in Ukraine have been determined.
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