PROFESSIONAL ETHICS OF A FINANCIALIST IN THE CONDITIONS OF THE DEVELOPMENT OF DIGITAL TECHNOLOGIES

Abstract

Society can exist and develop normally if, in addition to legal laws, there are also moral principles on the basis of which professional activity is built. Moral relations of people in the labor sphere are regulated by professional ethics. The issue of professional ethics is one of the central topics discussed in society. Professional ethics are the norms of a person's moral behavior, thanks to which his activities related to the provision of professional services are carried out at the highest level and have a harmonious and stable character for the benefit of society. Therefore, it is important to investigate the features of professional ethics that are characteristic of a modern financier. Ethical norms are also relevant for digital technologies in finance. It is no exaggeration to say that digital technology in the financial sector is a huge trading platform and contracting area. Advertising and online shopping, bank cards, online banks - this is what a modern user of financial services sees first of all. Along with Internet technologies in financial relations, Internet trade, Internet technologies for debt settlement are also developing. Blockchain technology belongs to the latter. Decency and independence are the main qualities of a good financier. This is what professional ethics in this field is based on. And compliance with ethical standards is a strong competitive advantage. A successful financier has not only deep knowledge in his field, but also a broad outlook. And he knows how to use them in his work to solve problems and justify his actions. An important component of intellectual development is financial intelligence. A good financier should be able to earn money for the company, save what is available, and plan the budget so that the business does not go into the red even in the event of adverse external conditions. People with developed emotional intelligence are able to understand their emotions and manage them to solve practical problems. They are also good at reading other people's emotions and determining their intentions and motivations, which makes them good negotiators. Emotional intelligence is an important component in achieving career goals in any field. Financiers who have a developed emotional intelligence move up the career ladder faster, because they know exactly what they want and competently realize their potential.