FEATURES OF MOTIVATIONAL MANAGEMNET AT FOOD INDUSTRY ENTERPRISES

Abstract

The aspects of motivational management at food industry enterprises are discussed in the article. The relevance of personnel motivation in modern conditions of the functioning of industrial enterprises at the industrial level is determined. Nowadays there is a lack of scientific publications that would analyze motivational management specifically at food industry enterprises is investigated. The peculiarities of motivational management at food industry enterprises are analyzed. In particular, JSC “Obolon”, “Coca Cola Beverages Ukraine Limited” and JSC “Kyiv Confectionary Factory “Roshen” use a whole range of material and non-material methods of stimulation for effective motivational management. As a rule, motivation is based on two components – material (70%) and non-material (30%). Material motivation consists of three components: a system of basic salaries + bonus system + system of compensation payments. The remuneration of top managers depends on the competencies, the area of responsibility and the results of work within the limits of specific powers. The use of wide range of motivational methods significantly improves the motivational potential of personnel. For example, in Coca-Cola Beverages Ukraine Limited company, in addition to traditional methods of material and non-material motivation, employees can take advantage of support during relocation, free transportation to the factory premises, and free meals in the canteen. Such measures significantly encourage production work and increase staff loyalty to the company. Also, it is interesting to know the experience of JSC “Kyiv Roshen Confectionary Factory” in the application of workers’ punishments who committed violations of labour discipline, internal labour regulations and labour protection rules. They are either not charged a bonus, or it is reduced by a certain percentage, regardless of whether or not the employee is brought to disciplinary action, in certain amounts. Thus, the main elements of motivational management are actively used at food industry enterprises, which contributes to more efficient and productive work, the development of motivational potential and staff loyalty.