FORMING OF PERSONNEL CREATIVITY IN MANAGEMENT OF TALENTS OF THE ENTERPRISE

Keywords: creativity, talents management, creative environment, staff, intellectual potential, talented workers, enterprise

Abstract

Actuality of conception generalization of talents management from the position of forming of personnel creativity is grounded in the article. In talents management the basic processes are recruitment, keeping and supporting of talented workers that create intellectual product, innovations and provide commercial success of the company. For keeping of personnel creativity in talents management creative environment is formed due to the necessary terms for development of work are provided. Scientific approaches to the interpretation of concept of “creativity” as ability, skill, competence, personality property, style of thinking, activity and sensitivity, creative orientation and others like that are generalized. Creativity parameters in accordance with researches of J. Guilford and P. Torrance, similar and different characteristics are certain. Reasonable reasons that limit creative potential of workers from different positions ‒ of the company and worker are analyzed. From the position of company: unsatisfactory social and psychological climate among personnel, worsening of labour terms, job decline, observance of hard regulation, critic evaluation, bureaucracy and others like that are given. From position of talented worker: absence of self-motivation and unsatisfactory psychological state, uncomfortable workplaces, insufficient level of the development of competence and professional competences, absence of time-management skills and self-management, aimed at individual result and reward and others like that. The factors that assist forming of personnel creativity of the enterprise are generalized. Events for the improvement of workers creativity in talents management by the enterprises are offered. Creative personnel manager must find approaches to any worker, beginning from his period of adaptation and continuing his career advancement, when he will become the talent is described. There is a recurrence of continuous processes: forming the terms for the development of personnel creativity ‒ of talents supporting that create innovations, give ideas ‒ providing the economic results ‒ resources obtaining of keeping the functioning of creative environment in the management of talents organization.

References

Майклз Э., Хэндфилд-Джонс Х., Экселрод Э. Война за таланты / пер. с англ. Ю.Е. Корнилович. Москва : Манн, Иванов и Фербер, 2012. 280 с.

Эффрон М., Орт М. Управление талантами : краткий курс. Москва : Азбука Бизнес, Азбука-Аттикус, 2014. 224 с.

Кузнецова Н.Б. Концепція управління талантами в системі менеджменту знань. Соціально-трудові відносини: теорія та практика : зб. наук. праць. Київ : КНЕУ. 2014. № 2(8). С. 181–187.

Пікалов В.Л. Щодо проблем управління талановитими працівниками суб’єктів господарської діяльності. Академічний огляд. 2014. № 1. С. 116–120.

29 tips be award-winning companies on “How to increase creativity in the workplace”. URL: https://filestage.io/blog/29-tips-award-winning-companies-increase-creativity-workplace/ (дата звернення: 15.08.2021).

Guilford J. P. The Nature of Human Intelligence. N.Y. 1967. 583 p.

Torrance E. P. The Search for Satori and Creativity. Buffalo N. Y. : Creative Education Foundation, 1979. 386 р.

Башук Т.О., Хижняк М.О. Стимулювання та розвиток креативності персоналу. Маркетинг і менеджмент інновацій. 2013. № 1. С. 150–160.

Брич В.Я., Корман М.М. Креативний менеджмент : підручник. Тернопіль : ТНЕУ, 2018. 220 с.

Вітвіцька О.В., Підвальна О.Г. Креативний менеджмент в діяльності підприємства. URL: http://www.rusnauka.com/34-NIEK-2010/Economics/

Дімітрова-Бурлаєнко С.Д. Дефініції понять «творчість» і «креативність» у сучасному науковому дискурсі. Педагогічні науки. 2017. Випуск 135. С. 82–89.

Креативність. Словник.ua портал української мови та культури. URL: https://slovnyk.ua/index.php?swrd=креативність

Майстер-клас Едварда де Боно «Курс креативного мислення в менеджменті. URL: http://www.management.com.ua/events/bono.html

Мала Н.Т. Креативність як складова ефективного управління. Гілея: науковий вісник. 2011. С. 18–23.

Пономарев Я.А. Психология творчества и педагогика. Москва : Издательство Наука, 1976. 304 с.

Сайко Д. Онбординг: навіщо потрібна адаптація працівників? 2020. URL: https://joffer.com.ua/tpost/d2cum2ezzn-onbording-navscho-potrbna-adaptatsya-pra

Michaels E., Handfield-Jones H., Excelrod E. (2012) War for Talent / transl. from English. Yu.E. Kornilovich. Moscow: Mann, Ivanov and Ferber, 280 p.

Effron M., Orth M. (2014) Talent management: a short course. Moscow: Azbuka Business, Azbuka-Atticus, 224 p.

Kuznetsova N.B. (2014) Kontseptsiya upravlinnya talantamy v systemi menedzhmentu znan [The concept of talent management in the knowledge management system]. Sotsialʹno-trudovi vidnosyny: teoriya ta praktyka, 2(8), 181–187.

Pikalov V.L. (2014) Shchodo problem upravlinnya talanovytymy pratsivnykamy subʺyektiv hospodarsʹkoyi diyalʹnosti [Regarding the problems of managing talented employees of economic entities]. Akademichnyy ohlyad, 1, 116–120.

29 tips be award-winning companies on “How to increase creativity in the workplace”. URL: https://filestage.io/blog/29-tips-award-winning-companies-increase-creativity-workplace/

Guilford J.P. (1967) The Nature of Human Intelligence. N.Y. 583 p.

Torrance E.P. (1979) The Search for Satori and Creativity. Buffalo N.Y.: Creative Education Foundation, 386 р.

Bashuk T.O., Khyzhnyak M.O. (2013) Stymulyuvannya ta rozvytok kreatyvnosti personalu [Stimulation and development of staff creativity]. Marketynh i menedzhment innovatsiy, 1, 150–160.

Brych V.YA., Korman M.M. (2018) Kreatyvnyy menedzhment [Creative management]: pidruchnyk. Ternopil: TNEU, 220 s.

Vitvitska OV, Pidvalna OG Creative management in the enterprise. URL: http://www.rusnauka.com/34-NIEK-2010/Economics/

Dimitrova-Burlayenko S.D. (2017) Definitsiyi ponyatʹ «tvorchistʹ» i «kreatyvnistʹ» u suchasnomu naukovomu dyskursi [Definitions of "creativity" and "creativity" in modern scientific discourse]. Pedahohichni nauky, 135, 82–89.

Creativity. Slovnyk.ua portal of Ukrainian language and culture. URL: https://slovnyk.ua/index.php?swrd=creativity

Edward de Bono master class "Creative thinking course in management. URL: http://www.management.com.ua/events/bono.html

Mala N. (2011) Creativity as a component of effective management. Gilea: scientific bulletin. P. 18–23.

Ponomarev YA.A. (1976) Psykholohyya tvorchestva y pedahohyka. Moskva: Yzdatelʹstvo Nauka, 304 s.

Sayko D. Onbordynh: navishcho potribna adaptatsiya pratsivnykiv? 2020. URL: https://joffer.com.ua/tpost/d2cum2ezzn-onbording-navscho-potrbna-adaptatsya-pra

Article views: 107
PDF Downloads: 110
Published
2021-08-31
How to Cite
Dragan, O., & Rudova, A. (2021). FORMING OF PERSONNEL CREATIVITY IN MANAGEMENT OF TALENTS OF THE ENTERPRISE . Economy and Society, (30). https://doi.org/10.32782/2524-0072/2021-30-38
Section
MANAGEMENT