FORMING OF PERSONNEL CREATIVITY IN MANAGEMENT OF TALENTS OF THE ENTERPRISE

Abstract

Actuality of conception generalization of talents management from the position of forming of personnel creativity is grounded in the article. In talents management the basic processes are recruitment, keeping and supporting of talented workers that create intellectual product, innovations and provide commercial success of the company. For keeping of personnel creativity in talents management creative environment is formed due to the necessary terms for development of work are provided. Scientific approaches to the interpretation of concept of “creativity” as ability, skill, competence, personality property, style of thinking, activity and sensitivity, creative orientation and others like that are generalized. Creativity parameters in accordance with researches of J. Guilford and P. Torrance, similar and different characteristics are certain. Reasonable reasons that limit creative potential of workers from different positions ‒ of the company and worker are analyzed. From the position of company: unsatisfactory social and psychological climate among personnel, worsening of labour terms, job decline, observance of hard regulation, critic evaluation, bureaucracy and others like that are given. From position of talented worker: absence of self-motivation and unsatisfactory psychological state, uncomfortable workplaces, insufficient level of the development of competence and professional competences, absence of time-management skills and self-management, aimed at individual result and reward and others like that. The factors that assist forming of personnel creativity of the enterprise are generalized. Events for the improvement of workers creativity in talents management by the enterprises are offered. Creative personnel manager must find approaches to any worker, beginning from his period of adaptation and continuing his career advancement, when he will become the talent is described. There is a recurrence of continuous processes: forming the terms for the development of personnel creativity ‒ of talents supporting that create innovations, give ideas ‒ providing the economic results ‒ resources obtaining of keeping the functioning of creative environment in the management of talents organization.