CONTEMPORARY HUMAN RESOURCE POLICY IN DIGITALIZED INSTITUTIONS

Abstract

The paper examines methodological approaches to improving the qualitative characteristics of human capital under the influence of investment flows. Particular attention is paid to investments in professional education, information activities, and personnel training and retraining. The concept of “human capital development” is interpreted as a purposeful process of forming an individual’s productive potential through financing key areas of personal development. It has been established that human capital is one of the determining factors in ensuring enterprise competitiveness, innovative economic development, and the formation of an effective personnel policy in the context of society’s digital transformation. It is substantiated that the modern digitalization of economic processes requires continuous updating of employees’ professional competencies, adaptation of personnel to new technological conditions, and development of managerial skills. The article considers the peculiarities of investing in human capital under martial law and socio-economic instability in Ukraine. It is determined that the full-scale war has caused significant transformations in the field of human resource management, changed business priorities, and intensified attention to issues of security, psychological support, and professional adaptation of employees. It is proven that even under crisis conditions, investments in personnel development remain a strategically important element of ensuring economic resilience and national recovery. Considerable attention is paid to the role of socially responsible business in creating a favorable environment for professional staff development, supporting mental health, and establishing conditions for long-term employee motivation. Modern trends in the development of personnel policy in digitalized institutions are analyzed, and the main areas of investment in human capital are identified, including education, retraining, corporate learning, medical and social support for employees. Examples of effective human resource management in Ukrainian companies are provided, demonstrating the importance of continuous learning, leadership development, and the formation of corporate culture in the face of modern challenges. It is substantiated that investment in human capital contributes to increased labor productivity, growth of enterprise innovativeness, strengthening of the country’s economic potential, and creates prerequisites for the post-war recovery of Ukraine based on the principles of the knowledge economy.