KNOWLEDGE-BASED VS DATA-DRIVEN INTELLECTUAL INFORMATIONAL TECHNOLOGIES IN CRISIS MANAGEMENT OF HOTEL AND RESTAURANT EQUIPMENT
Abstract
The article presents the results of a comprehensive comparative analysis of two leading paradigms of intelligent information technologies - knowledge-based and data-driven - in the context of anti-crisis management of the equipment fleet of hotel and restaurant enterprises (HoReCa). The relevance of the study is due to high market turbulence, instability of demand and the need to form adaptive mechanisms for resource management in the context of global economic transformations. The author has established that knowledge-based technologies, which are based on expert systems, ontological models and formalized decision-making rules, demonstrate the highest efficiency in conditions of a shortage of statistical data and the emergence of unique, atypical crisis situations. The main advantage of this approach is high interpretability and the ability to reproduce expert logic to localize problems and minimize losses in non-standard situations. Data-driven technologies that use machine learning algorithms, neural networks, and analysis of large datasets (e.g., IoT monitoring) are considered the foundation of predictive management. They allow for the detection of hidden patterns in the condition of equipment, to build accurate forecasts of malfunctions, and to optimize business processes based on objective quantitative indicators, which ensures the prevention of crises before their actual onset. The key scientific result of the study is the justification of the synergistic effect of implementing a hybrid intelligent model. It has been proven that integrating both approaches allows for compensating for their isolated shortcomings: the data-driven component provides continuous prevention and monitoring, while the knowledge-based component is activated during critical phases for decision-making under non-standard conditions. The reliability weighting coefficients are proposed to assess the effectiveness of such a hybrid system. The article also systematizes technological, organizational, and information barriers to the implementation of intelligent information technologies, among which the high cost of systems, the complexity of integrating ERP and IoT solutions, as well as the problem of formalizing expert experience, are highlighted. It is concluded that hybridization of technologies ensures the formation of adaptive digital ecosystems capable of supporting sustainability, competitiveness, and the transition from reactive to intelligent equipment maintenance under conditions of high uncertainty.
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Cornell Hospitality Quarterly, 49(3), 282–296.
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Wynn, M., & Lam, C. (2023). Digitalisation and IT strategy in the hospitality industry. Systems, 11(10), 501. https://doi.org/10.3390/systems11100501
Panasenko, N., Kalashnyk, O., & Tyshchenko, O. (2025). Digital transformation of the hotel and restaurant business: The role of information systems. Modern Engineering and Innovative Technologies. https://doi.org/10.30890/2567-5273.2025-41-01-038
Deputat, M., et al. (2024). Evolution of information systems and technologies in the hospitality sector. Multidisciplinary Science Journal.
https://doi.org/10.31893/multiscience.2024ss0729
O’Connor, P., & Murphy, J. (2004). Research on information technology in the hospitality industry. International Journal of Hospitality Management, 23(5), 473–484. https://doi.org/10.1016/j.ijhm.2004.10.002
Buhalis, D. (2003). eTourism: Information technology for strategic tourism management. Pearson Education. https://doi.org/10.4324/9780080476779
Ewuola, O. A. (2019). The impact of information systems in hotel management. https://www.researchgate.net/publication/367377810
Mercan, S., Akkaya, K., Cain, L., & Thomas, J. (2020). Security, privacy and ethical concerns of IoT implementations in hospitality domain. https://arxiv.org/abs/2009.10187
Remountakis, M., et al. (2023). ChatGPT and persuasive technologies for hotel recommendations. https://arxiv.org/abs/2307.14298
Kansakar, P., Munir, A., & Shabani, N. (2017). Technology in hospitality industry: Prospects and challenges. https://arxiv.org/abs/1709.00105
Bielan, O. (2023). Increasing the efficiency of hotel and restaurant complexes using information technologies. https://journals.mu-varna.bg/index.php/isuvsin/article/view/10262
Sigala, M. (2018). New technologies in tourism: From multi-disciplinary to anti-disciplinary advances. https://doi.org/10.1007/978-3-319-72923-7
Kimes, S. (2011). The future of restaurant revenue management.
Cornell Hospitality Quarterly. https://doi.org/10.1177/1938965511415404
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