ROLE OF THE HOTEL AND RESTAURANT BUSINESS IN THE STRATEGIC MANAGEMENT OF TOURIST AND RECREATIONAL DESTINATIONS IN UKRAINE
Abstract
The article substantiates the role of the hotel and restaurant business in the strategic management of tourist and recreational destinations in Ukraine. The relevance of the study is determined by the need to rethink the development of Ukrainian tourist territories under war-related challenges, changing tourist flows, transformation of the hospitality sector and future post-war recovery. Tourist and recreational destinations are considered not only as geographical areas with natural, cultural or infrastructural resources, but as complex socio-economic systems that combine tourism, recreation, hospitality services, leisure, recovery, safety, local identity, digital communication and stakeholder coordination. The purpose of the article is to theoretically substantiate the role of the hotel and restaurant business in destination management and to develop a model of its integration into coordination, branding, quality management, sustainable development and post-war recovery processes. The methodological basis includes a systems approach, logical generalization, structural analysis of destination management components and conceptual modelling. The study clarifies the concept of a tourist and recreational destination as a territory that provides not only visiting, but also rest, recovery, leisure, emotional experience and consumption of hospitality services. It is substantiated that hotels, restaurants, cafés, local gastronomy establishments and other hospitality enterprises directly influence the quality of stay, recreational comfort, destination brand, digital reputation, local economic activity and the overall perception of the territory by visitors. The article proposes a model for integrating the hotel and restaurant business into the strategic management of a tourist and recreational destination in Ukraine. The model combines strategic leadership, hospitality services, destination marketing and branding, stakeholder partnership, digitalization, quality monitoring, sustainable development and post-war recovery. The practical significance of the results lies in their possible use by local authorities, tourism associations, hospitality enterprises, educational institutions and other stakeholders in developing tourism strategies, recovery programmes, destination branding concepts and plans for improving hospitality service quality.
References
World Tourism Organization. UNWTO Guidelines for Institutional Strengthening of Destination Management Organizations (DMOs) – Preparing DMOs for New Challenges. Madrid : UNWTO, 2019. DOI: https://doi.org/10.18111/9789284420841.
World Tourism Organization. A Practical Guide to Tourism Destination Management. Madrid : UNWTO, 2007. DOI: https://doi.org/10.18111/9789284412433.
World Tourism Organization. Tourism and the Sustainable Development Goals – Journey to 2030. Madrid : UNWTO, 2018. DOI: https://doi.org/10.18111/9789284419401.
OECD. Guidance to Strengthen Destination Management Organisation Structures in Croatia. Paris : OECD Publishing, 2024. URL: https://www.oecd.org/en/publications/guidance-to-strengthen-destination-management-organisation-structures-in-croatia_f1b873f6-en.html (дата звернення: 30.04.2026).
Моца А., Шевчук С., Середа Н. Перспективи післявоєнного відновлення сфери туризму в Україні // Економіка та суспільство. 2022. № 41. DOI: https://doi.org/10.32782/2524-0072/2022-41-31.
Грищенко С. І. Туристична індустрія України: аналіз тенденцій та чинників розвитку в координатах повоєнного відновлення // Економіка та суспільство. 2023. № 52. DOI: https://doi.org/10.32782/2524-0072/2023-52-29.
Матвієнко А. В. Сучасні стратегії відновлення та розвитку туристично-рекреаційних комплексів в Україні в умовах післявоєнної реконструкції // Економіка та суспільство. 2024. № 68. DOI: https://doi.org/10.32782/2524-0072/2024-68-14.
Пісецький М. Геоекономічні детермінанти стратегічного управління туризмом України в умовах повоєнного відновлення та безпекових викликів // Економіка та суспільство. 2025. № 81. DOI: https://doi.org/10.32782/2524-0072/2025-81-98.
Карпенко Ю. В., Логвин М. М., Тараненко О. О., Логвин Д. М., Луценко О. С. Стан розвитку туризму в умовах війни та повоєнне відновлення // Науковий вісник Полтавського університету економіки і торгівлі. 2023. № 2(108). С. 59–68. DOI: https://doi.org/10.37734/2409-6873-2023-2-8.
Семенюк Л., Рудич А., Бірюкова О. Роль гастрономічного туризму у сталому розвитку готельно-ресторанної справи та підвищенні привабливості регіонів України // Економіка та суспільство. 2025. № 75. DOI: https://doi.org/10.32782/2524-0072/2025-75-56.
Paska M. Z., Radzimovska O. V. Restaurant tourism as a new direction in the tourist market of Lviv region // Scientific Notes of Sumy State Pedagogical University. Geographical Sciences. 2022. Vol. 2, Iss. 3. P. 65–70. DOI: https://doi.org/10.5281/zenodo.6544119.
Paunić M., Kalenjuk Pivarski B., Tešanović D., Novaković D., Šmugović S., Šarenac N., Ivanović V., Mlinarević P., Marjanović J. Gastronomic Identity Factors in the Function of Sustainable Gastronomy: A Case Study of Tourist Destinations in the Republic of Serbia and Bosnia and Herzegovina // Sustainability. 2024. Vol. 16, No. 19. Article 8493. DOI: https://doi.org/10.3390/su16198493.
Kharenko D., Dyshkantiuk O., Salamatina S., Kovalenko L. Research of the gastronomic brand of tourist destination // Technology Audit and Production Reserves. 2018. Vol. 3, No. 5(41). P. 15–21. DOI: https://doi.org/10.15587/2312-8372.2018.135484.
Харенко Д. О., Каламан О. Б., Федосова К. С. Управління оптимізацією бізнес-процесів на підприємствах індустрії гостинності // Економіка та суспільство. 2025. № 81. DOI: https://doi.org/10.32782/2524-0072/2025-81-177.
World Tourism Organization. (2019). UNWTO guidelines for institutional strengthening of destination management organizations (DMOs) – Preparing DMOs for new challenges. UNWTO. https://doi.org/10.18111/9789284420841
World Tourism Organization. (2007). A practical guide to tourism destination management. UNWTO. https://doi.org/10.18111/9789284412433
World Tourism Organization. (2018). Tourism and the sustainable development goals – Journey to 2030. UNWTO. https://doi.org/10.18111/9789284419401
OECD. (2024). Guidance to strengthen destination management organisation structures in Croatia. OECD Publishing. https://www.oecd.org/en/publications/guidance-to-strengthen-destination-management-organisation-structures-in-croatia_f1b873f6-en.html
Motsa, A., Shevchuk, S., & Sereda, N. (2022). Perspektyvy pisliavoiennoho vidnovlennia sfery turyzmu v Ukraini [Prospects for post-war recovery of tourism in Ukraine] [in Ukrainian]. Ekonomika ta suspilstvo, 41. https://doi.org/10.32782/2524-0072/2022-41-31
Hryshchenko, S. I. (2023). Turystychna industriia Ukrainy: analiz tendentsii ta chynnykiv rozvytku v koordynatakh povoiennoho vidnovlennia [Tourism industry of Ukraine: Analysis of trends and development factors in the coordinates of post-war recovery] [in Ukrainian]. Ekonomika ta suspilstvo, 52. https://doi.org/10.32782/2524-0072/2023-52-29
Matviienko, A. V. (2024). Suchasni stratehii vidnovlennia ta rozvytku turystychno-rekreatsiinykh kompleksiv v Ukraini v umovakh pisliavoiennoi rekonstruktsii [Modern strategies for the recovery and development of tourist and recreational complexes in Ukraine under post-war reconstruction] [in Ukrainian]. Ekonomika ta suspilstvo, 68. https://doi.org/10.32782/2524-0072/2024-68-14
Pisetskyi, M. (2025). Heoekonomichni determinanty stratehichnoho upravlinnia turyzmom Ukrainy v umovakh povoiennoho vidnovlennia ta bezpekovykh vyklykiv [Geoeconomic determinants of strategic tourism management in Ukraine in the context of post-war recovery and security challenges] [in Ukrainian]. Ekonomika ta suspilstvo, 81. https://doi.org/10.32782/2524-0072/2025-81-98
Karpenko, Yu. V., Lohvyn, M. M., Taranenko, O. O., Lohvyn, D. M., & Lutsenko, O. I. (2023). Stan rozvytku turyzmu v umovakh viiny ta povoienne vidnovlennia [The state of tourism development under war conditions and post-war recovery] [in Ukrainian]. Naukovyi visnyk Poltavskoho universytetu ekonomiky i torhivli. Seriia “Ekonomichni nauky”, 2(108), 59–68. https://doi.org/10.37734/2409-6873-2023-2-8
Semeniuk, L., Rudych, A., & Biriukova, O. (2025). Rol hastronomichnoho turyzmu u stalomu rozvytku hotelno-restorannoi spravy ta pidvyshchenni pryvablyvosti rehioniv Ukrainy [The role of gastronomic tourism in the sustainable development of hotel and restaurant business and increasing the attractiveness of Ukrainian regions] [in Ukrainian]. Ekonomika ta suspilstvo, 75. https://doi.org/10.32782/2524-0072/2025-75-56
Paska, M. Z., & Radzimovska, O. V. (2022). Restaurant tourism as a new direction in the tourist market of Lviv region. Scientific Notes of Sumy State Pedagogical University. Geographical Sciences, 2(3), 65–70. https://doi.org/10.5281/zenodo.6544119
Paunić, M., Kalenjuk Pivarski, B., Tešanović, D., Novaković, D., Šmugović, S., Šarenac, N., Ivanović, V., Mlinarević, P., & Marjanović, J. (2024). Gastronomic identity factors in the function of sustainable gastronomy: A case study of tourist destinations in the Republic of Serbia and Bosnia and Herzegovina. Sustainability, 16(19), 8493. https://doi.org/10.3390/su16198493
Kharenko, D., Dyshkantiuk, O., Salamatina, S., & Kovalenko, L. (2018). Research of the gastronomic brand of tourist destination. Technology Audit and Production Reserves, 3(5(41)), 15–21. https://doi.org/10.15587/2312-8372.2018.135484
Kharenko, D. O., Kalaman, O. B., & Fedosova, K. S. (2025). Upravlinnia optymizatsiieiu biznes-protsesiv na pidpryiemstvakh industrii hostynnosti [Management of business process optimization at hospitality industry enterprises] [in Ukrainian]. Ekonomika ta suspilstvo, 81. https://doi.org/10.32782/2524-0072/2025-81-177
Copyright (c) 2026 Дмитро Харенко, Ірина Крупіца, Ольга Каламан
This work is licensed under a Creative Commons Attribution 4.0 International License.
