FUNCTIONING PECULIARITIES OF THE U.S. TOURISM MARKET
Abstract
The article is devoted to the current issues of studying the specifics of the tourism market of the United States of America as one of the world leaders in international tourism. The prerequisites that influenced the formation of the US tourism market are systematized. The dynamics of international tourism indicators for 1990-2024 are analyzed. It is emphasized that the United States is among the three world leaders in all indicators of international tourism development – it ranks first in terms of income from inbound tourism, second (after China) in terms of spending on trips abroad by American tourists, and third in terms of the number of foreign tourist arrivals, behind France and Spain. It is noted that there were certain obstacles on the path of the United States of America to leadership in international tourism – the absence of a central executive body in the field of tourism for a certain time, a deficit in the tourism balance, a significant tightening of visa policy, which led to a decrease in the volume of incoming tourist traffic, etc. The main features of the state regulation model used in the US tourism sector are identified. The main functions of the National Travel and Tourism Office as a national tourism administration, the Travel & Tourism Advisory Board as an advisory body under the relevant ministry, and Brand USA as a public-private partnership created to advertise and promote the USA in the global tourism market are identified. The role and importance of non-governmental specialized associations (American Society of Travel Agents, American Automobile Association, Forbes Travel Guide, etc.) are emphasized, to which the powers of the central executive body in the field of tourism have been partially transferred to ensure coordination of the interests of central and regional authorities, as well as the state and representatives of private business. The main positive trends in the development of the US tourism market are identified and the existence of certain problems and threats is indicated. It is concluded that the specifics of the organization of the US tourism market remain stable and are able to overcome negative consequences with timely optimization of tourism policy.
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Дата надходження статті: 06.04.2026
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