FEATURES OF THE ANTI-CRISIS MANAGEMENT PROGRAM IN THE PROCESS OF ECONOMY GLOBALIZATION
Abstract
The article is devoted to the anti-crisis format of business management in the context of globalization changes in the world economy. The basic conceptual principles of crisis management are specified. The author's approach to understanding the properties and features of the crisis management program, which should be the main component of the socio-economic system: the author believes that it is necessary to take into account not only properties such as integrity, integrativeness, communication, hierarchy, but also dynamism and orderliness. Crisis management is a management system that is comprehensive and aimed at preventing crises and identifying the causes of the crisis. The article formulates the main conditions that ensure the effective improvement of the crisis management program of the enterprise. The main components that characterize the effectiveness of the crisis management program of the enterprise are identified. Based on the current state of the economy in the process of globalization, measures are proposed to improve it. The implementation necessity of preventive anti-crisis management is emphasized at the domestic enterprises activity due to the presence of unfavorable tendencies in the economic environment. The goals of the anti-crisis strategy implementation have been determined. The problems that arise in the process of tactical preventive anti-crisis management are generalized. The essence of the stages of the anti-crisis management process (pre-crisis stage, crisis stage and post-crisis stage) is revealed. The procedure of anti-crisis management is proposed and the choice of anti-crisis management instruments is substantiated. The anti-crisis management program should reflect the system of development and implementation of a set of measures aimed at management in the current crisis. The anti-crisis management program should take into account not only the timely diagnosis of the crisis situation, but also the analysis of the causes of its occurrence, determine the system of measures for functioning in crisis conditions, as well as the plan to overcome it and prevent future crises.
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