MOTIVATION DETERMINANTS IN MANAGEMENT OF INTERNATIONAL CORPORATIONS

Abstract

The article analyzes and defines the determinants of motivation in the management of international corporations, as well as its features. It is substantiated that the study of motivation in international management is a key element for the successful management of human resources of international corporations in a globally changing environment. Motivation in the management of international corporations is one of the key elements that determine the efficiency and success of the corporation's activities in the global environment. The successful use of motivational factors in the modern world is becoming an integral part of the development strategy of international corporations. In the context of the diversity of cultures and socioeconomic conditions in which corporations operate, motivation becomes a powerful tool for achieving corporate goals and, consequently, increasing staff productivity. It is determined that modern motivational methods focus on the individual needs and preferences of employees, taking into account cultural characteristics, which contributes to the development of corporate culture and increasing productivity, as well as the competitiveness of the corporation as a whole. Accordingly, there is a need to study the needs, attitudes, desires and priorities of each individual in order to develop effective measures that affect the behaviour of employees. The use of different methods of motivation or their combinations depends on the specific conditions of the organization's functioning. Reward systems are based on the theory of needs, which states that motivation is achieved through goals, aspirations, values, and behaviours. Remuneration increases self-confidence, adds hope for success in completing tasks and stimulates the desire to work with greater productivity. Positive motivational measures are more effective than negative ones. Attention is focused on the need for international corporations to apply an integrated approach, which takes into account both material and non-material methods of motivation, since companies operate in different countries and face special challenges in motivating their employees.