PECULIARITIES OF BUSINESS ETHICS IN THE CONTEXT OF EU INTEGRATION
Abstract
The article provides a comprehensive analysis of the formation of ethical norms within the business environment, particularly in the context of the ongoing European integration processes. It delves into the core concepts and theoretical foundations of business ethics, outlining its critical importance in fostering reliable and transparent partnerships, promoting a healthy corporate culture, and supporting the long-term sustainable development of enterprises. The author examines the ethical landscape in Ukraine, juxtaposing it with established European Union standards to identify commonalities and divergences in ethical expectations and practices. This comparative analysis underscores how the adoption of European ethical norms and values exerts a transformative influence on the domestic business environment, shaping decision-making processes, stakeholder engagement strategies, and overall organizational behavior. These changes not only contribute to improved competitiveness and innovation but also help establish a more responsible and human-centric business model. The article identifies fundamental principles that underpin effective business relationships, including adherence to legal frameworks, ethical guidelines, and moral values. It emphasizes the necessity of incorporating cultural awareness and national identity when cultivating an ethical corporate climate, recognizing that such sensitivities play a vital role in maintaining employee loyalty, customer trust, and brand reputation. The discussion further addresses key components of European business ethics, such as corporate responsibility, operational transparency, personal and institutional integrity, and the integration of sustainable development goals into corporate strategy. Finally, the article explores the prospects for refining ethical business practices as Ukraine advances its European integration efforts, advocating for a proactive adaptation to the dynamic challenges of the globalized market, while ensuring the preservation of local traditions, long-term vision, and alignment with universally accepted ethical benchmarks.
References
Орлова, К. Є., Бірюченко, С. Ю. Етика бізнесу як об’єкт наукового дослідження [Електронний ресурс] // Економіка, управління та адміністрування. – 2022. – № 1(99). – С. 76-82. – DOI: https://doi.org/10.26642/ema-2022-1(99)-76-82
Рейкін, В., Найдюк, П., Черняк, В. Етичні та інституціональні аспекти культури бізнесу [Електронний ресурс] // Економіка та суспільство. – 2024. – № 65. – DOI: https://doi.org/10.32782/2524-0072/2024-65-16
Рудакевич, М. Економічна етика в контексті парадигми соціальної етики й моралі // Матеріали Всеукраїнської наукової конференції за міжнародної участі «Перспективи розвитку економічних систем у середовищі глобально орієнтованого трансформаційного простору», 6 травня 2015 р. – Тернопіль : Крок, 2015. – С. 20-22. – [Електронний ресурс]. – Режим доступу: http://elartu.tntu.edu.ua/handle/123456789/6837ї
Сидоренко, С. В. Теоретико-методологічні засади аналізу етики бізнесу // Гуманітарний вісник ЗДІА. Філософія. – 2009. – Вип. 39(8). – С. 91-106.
Шевчук, В. О., Стрілок, І. І. Етичні імперативи міжнародного бізнесу в контексті євроінтеграції України [Електронний ресурс] // Economic Synergy. – 2023. – № 2. – С. 105–114. – DOI: https://doi.org/10.53920/ES-2023-2-8
Hassan, Z., Basit, A. Impact of social media usage on organisational image mediated by customer trust [Electronic resource] // The International Journal of Business Management and Technology. – 2020. – Vol. 4, No. 6. – Access mode: https://www.researchgate.net/publication/345430938_Impact_of_Social_Media_Usage_on_Organisational_Image_Mediated_by_Customer_Trust (accessed May 21, 2025)
Mayer, D. M., Kuenzi, M., Greenbaum, R. Making ethical climate a mainstream topic: a review, critique, and prescription for the empirical research on ethical climate // In: De Cremer, D. (ed.) Psychological Perspectives on Ethical Behavior and Decision Making. – Charlotte, NC : Information Age Publishing, 2019. – P. 181-213.
Peterson, M. Ethics of business communication, equality and risk. – New York : Cambridge University Press, 2021. – 228 р.
Sims, R. Comparing ethical attitudes across cultures // Cross Cultural Management: An International Journal. – 2020. – Vol. 13, No. 2. – P. 101–113.
Orlova, K. Ye., & Biriuchenko, S. Yu. (2022). Etyka biznesu yak obiekt naukovoho doslidzhennia [Business ethics as an object of scientific research]. Ekonomika, Upravlinnia ta Administruvannia – Economics, Management and Administration, no. 1 (99), рр. 76-82. URL: https://doi.org/10.26642/ema-2022-1(99)-76-82 (in Ukrainian)
Reikin, V., Naidiuk, P., & Cherniak, V. (2024). Etychni ta instytutsionalni aspekty kultury biznesu [Ethical and institutional aspects of business culture]. Ekonomika ta Suspilstvo – Economics and Society, (65). https://doi.org/10.32782/2524-0072/2024-65-16 (in Ukrainian)
Rudakevych, M. (2015, May 6). Ekonomichna etyka v konteksti paradyhmy sotsialnoi etyky y morali [Economic ethics in the context of the paradigm of social ethics and morality]. In Proceedings of the All-Ukrainian Scientific Conference with International Participation “Prospects for the Development of Economic Systems in a Globally Oriented Transformational Space” (pp. 20-22). KROK University. http://elartu.tntu.edu.ua/handle/123456789/6837 (accessed May 21, 2025) (in Ukrainian)
Sydorenko, S. V. (2009). Teoretyko-metodolohichni zasady analizu etyky biznesu [Theoretical and methodological foundations of business ethics analysis]. Humanitarian Bulletin of ZDIA. Philosophy, 39(8), 91-106. (in Ukrainian)
Shevchuk, V. O., & Strilok, I. I. (2023). Etychni imperatyvy mizhnarodnoho biznesu v konteksti yevrointehratsii Ukrainy [Ethical imperatives of international business in the context of Ukraine’s European integration]. Economic Synergy, (2), 105–114. https://doi.org/10.53920/ES-2023-2-8 (in Ukrainian)
Hassan, Z., & Basit, A. (2020). Impact of social media usage on organisational image mediated by customer trust. The International Journal of Business Management and Technology, vol. 4(6). https://www.researchgate.net/publication/345430938_Impact_of_Social_Media_Usage_on_Organisational_Image_Mediated_by_Customer_Trust (accessed May 21, 2025)
Mayer, D. M., Kuenzi, M., & Greenbaum, R. (2019). Making ethical climate a mainstream topic: A review, critique, and prescription for the empirical research on ethical climate. In D. De Cremer (Ed.), Psychological perspectives on ethical behavior and decision making (pp. 181-213). Information Age Publishing.
Peterson, M. (2021). Ethics of business communication, equality and risk. New York, NY: Cambridge University Press.– 228 р.
Sims, R. (2020). Comparing ethical attitudes across cultures. Cross Cultural Management: An International Journal, vol. 13(2), рр. 101-113.
This work is licensed under a Creative Commons Attribution 4.0 International License.
