CONCEPTUAL FOUNDATIONS OF THE DIGITAL APPROACH IN HUMAN CAPITAL MANAGEMENT

Abstract

The presented article focuses on the study definition, justification and formulation of the conceptual foundations of a new digital approach to human capital management. It has been determined that approaches to human capital management are radically changing during the period of total digitalization of all spheres of human activity and life and the transition to a digital economy. As a result, a new concept of digitalization in human capital management (digital approach) emerges. Various approaches of scientists to defining the term and essence of HR digital transformation are analyzed. Based on the results of generalizing various approaches, the author's comprehensive definition of the essence of HR digital transformation is proposed. A comparison of the human capital management model in the traditional approach and the digital (innovative) approach are conducted. An author's approach to defining and formulating the conceptual foundations of a digital approach in human capital management are developed. The goal of the digital approach to human capital management, the tasks (with their brief description), object and subject of the digital concept are defined. Classical and additional modern principles of human capital management transformed to a digital approach. The features of their application in a digital approach are determined. Methodological tools and approaches, technologies and digital solutions within the framework of the new concept of human capital management have been identified. A generalization of the proposed conceptual principles of the digital approach to human capital management has been made. The scientific significance of the article is the expansion of the theoretical foundations of modern approaches to human capital management by defining and describing the conceptual foundations of an innovative digital approach in HR. The proposed conceptual foundations of the digital approach in HR should help in the processes of forming an advanced digital HR strategy and a new model that combines all HR processes into a single digital platform. Only organizations that can quickly adapt to the new realities of working in the context of global digitalization will gain a competitive advantage in the digital economy.