BUSINESS INNOVATION MANAGEMENT IN DIGITAL CONTEXT

Abstract

The article deals with the peculiarities of managing business structures in a digital context. It is determined that with increasing demand on digital innovation scenario, it is important to supplement and improve the policy system for managing digital innovation. Innovation policy studies have gradually moved from focusing on "limiting policy to control negative consequences" to focusing on "constructive policy to expand positive consequences." It has been stated that digital transformation has led to a multidimensional and deep impact on innovation management, and theoretical research on policy frames for new areas of technology socialization effects should be accelerated. It is proposed, a political frame that covers three aspects: political needs in the sustainable transformation of digital innovations, policy orientations on policy for sustainable transformation of digital innovations, creation of opportunities of research work, optimization R&D, knowledge creation, application, joint promotion, standardization of management, national digital innovation system, digital innovative fund, data management potential, digital security and other aspects of the conceptual basis of the basic policy on a permanent transformation of digital innovation. In the conditions of formation of information society in different The sectors of the economy create and accumulate a lot of different data. In industry, business, the flow of information needed to manage the enterprise is steadily increasing. If in the past the most important factor of competitiveness and the creation of value for enterprises were the state of cost management and quality of products (services), today and in the future, along with the most physical product that gets increasingly value received from digital marketing and reasonable analytics. Rapid development of digital technologies, their implementation and application, on the one hand, is a serious challenge, on the other – new opportunities, powerful benefits for business. Undoubtedly, in time in Ukraine there is a large –scale digitalization of all sectors of the economy and basic spheres of life, increased investments in the development of digital infrastructure, innovation and modern technologies. Digital technologies reduce barriers to new markets, allow you to automate a huge amount of mechanical work, modernize equipment, optimize management and business processes.