IMPROVEMENT OF INFOCOMMUNICATION ACTIVITIES BUSINESS STRUCTURES IN THE CONTEXT OF INNOVATIVE DEVELOPMENT

Keywords: activity, information, сommunication, enterprise, innovation, development, management

Abstract

The most important strategic resource of any business structure is information and communication. In view of this, infocommunication activity is an integral part of the functioning and the key to the success of the enterprise in the conditions of innovative development. Because business structures are open systems and exchange messages with the external environment. In today's business environment, which is accompanied by extreme business conditions, the importance of infocommunication activities is growing. Part of the business processes is implemented through the organization of the system of both remote access and remote participation. This necessitates the improvement of approaches to the management of infocommunication activities of the business structure, which is associated with the processes of providing, transmitting, storing, deleting, evaluating data and messages about objects. At the same time, the role of infocommunication activities in modern conditions is growing. The volume of messages received by the company must be processed, and the channels of information transmission are expanded accordingly. This requires due attention to information and communication management processes.

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Published
2024-08-26
How to Cite
Gnylianska, L., Shpak, Y., & Demchuk , A. (2024). IMPROVEMENT OF INFOCOMMUNICATION ACTIVITIES BUSINESS STRUCTURES IN THE CONTEXT OF INNOVATIVE DEVELOPMENT . Economy and Society, (66). https://doi.org/10.32782/2524-0072/2024-66-45
Section
MANAGEMENT

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