TECHNOLOGICAL PROGRAMS AS A FACTOR IN IMPROVING THE EFFICIENCY OF THE SALES DEPARTMENT MANAGEMENT IN IT COMPANIES

Abstract

The research is dedicated to exploring the role of technological programs as a factor in enhancing the efficiency of sales departments in IT companies. In achieving the objectives and tasks, the theoretical and methodological contributions of both international and local academic communities on the researched issue were innovatively utilized. The dynamics of the domestic export volumes of IT services were presented. The situation in the domestic IT sphere in recent years has been analyzed. The economic essence of the sales department, its activities, and its significance within the structure of a business entity have been revealed. The importance of the sales department as a key factor in the successful operation of the company was outlined, with its primary task being the achievement of economic goals and facilitating scaling and development. The concept of "technological programs" has been defined, noting several key categories of these programs, describing their functional spectrum, and outlining their impact on improving work process efficiency. Existing solutions for each category have been proposed. The key categories of technological programs that have a significant impact on the comprehensive automation of the sales department's workflow in IT companies were examined - from the search for potential clients to the direct management of the sales process. The proposed technological solutions are the best representatives of their categories, as they are highly demanded and their quality has been proven over time with numerous positive reviews from users. The value of implementing technological programs in the operational activities of sales departments in IT companies as a key factor in enhancing the department's efficiency, directly influencing the company's successful operation, has been demonstrated. The practical value of this research serves as an excellent set of recommendations for sales specialists in IT companies in the context of improving their work processes, supported by specific proposals and explanations of their value in enhancing the efficiency of professional activities.