THE ROLE OF COMMUNICATIVE MANAGEMENT IN THE SYSTEM OF PERSONNEL MANAGEMENT OF FOOD INDUSTRY ENTERPRISE

Abstract

Authorial vision of the role and place of communicative management in the system of personnel management of organization on the basis of the development of communication competence is offered in the article. Research testifies that communicative management influences on all subsystems of the system of personnel management of organization. Due to communicative management, personnel managers acquire communicative competence that is constituent in all HR-processes of organization. To find common language, speak with everybody (leaders, workers, applicants) during the realization of HR-processes (skilled administration, recruiting, onboarding, stimulation, development) is the functional duty of every personnel manager. The important factors of communicative competence for personnel manager are: oriented in the various communicative situations, based on knowledge and vital experience of individual; possibility effectively co-operate with surroundings due to understanding him/herself at permanent modification of mental conditions, interpersonal relations, terms of social environment; adequate person’s orientation - own psychological potential, potential of partner, situation; readiness and ability to build contacts with people, knowledge, ability and skills of structural communication; internal facilities of adjusting communicative actions; internal resources necessary for the construction of effective communicative action in the certain circle of situations of interpersonal cooperation. For evaluation of major factors of influence on the development of communicative competence of personnel managers on the example of food industry enterprise, their ranking was conducted. Expert questioning ‒ for ranging of influence factors on the development of communicative competence of personnel managers; statistical indexes of variation and grade correlation for the estimation of homogeneity degree of the expert’s survey results the following methods were used in the research. The results of ranking testify that most influence is carried out on the development of communicative competence by factors that is related to worker’s psychology and situational thinking in relation to the acceptance of administrative decision of personnel manager.