СУТНІСТЬ, ОСОБЛИВОСТІ ТА ПЕРСПЕКТИВИ ІНДУСТРІЇ СПОРТУ В КОНТЕКСТІ СТАЛОГО РОЗВИТКУ
Анотація
Стаття присвячена дослідженню сутності, особливостей та перспектив індустрії спорту в контексті сталого розвитку. Відзначено, що спортивне підприємництво передбачає залучення не лише технологічних інновацій, але й застосування сучасних інструментів менеджменту та маркетингу, цілеспрямованої розробки політики, розуміння основних соціальних та економічних факторів. Відзначено, що більшість з досліджень підприємництва в сфері спорту так чи інакше торкаються або концепції сталого розвитку в цілому, або її складових. Відзначено, що у спортивній індустрії підприємництво та інновації є ключовими елементами для підтримки конкурентоспроможності в цьому секторі, а однією з рушійних сил інноваційного розвитку індустрії спорту в контексті сталого розвитку є система цифрової економіки. Подальші дослідження мають ґрунтуватись на кількісному аналізі та сучасних методах економіко-математичного моделювання.
Посилання
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Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: Categories and interactions. Bus. Strategy Environ., 20, 222–237.
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Patzelt, H., & Shepherd, D.A. (2011). Recognizing opportunities for sustainable development. Entrep. Theory Pract., 35, 631–652.
Lettice, F., & Parekh, M. (2010). The social innovation process: Themes, challenges and implications for practice. Int. J. Technol. Manag., 51, 139–158.
Salome, L.R., van Bottenburg, M., & van den Heuvel, M. (2013). ‘We are as green as possible’: Environmental responsibility in commercial artificial settings for lifestyle sports. Leis. Stud., 32, 173–190.
Schulenkorf, N. (2017). Managing sport-for-development: Reflections and outlook. Sport Manag. Rev., 20, 243–251.
Larson, A.L. (2000). Sustainable innovation through an entrepreneurship lens. Bus. Strategy Environ., 9, 304–317.
Choi, H., Ko, E., Kim, E.Y., & Mattila, P. (2015). The role of fashion brand authenticity in product management: A holistic marketing approach. J. Prod. Innov. Manag., 32, 233–242.
Kellison, T.B., & Hong, S. (2015). The adoption and diffusion of pro-environmental stadium design. Eur. Sport Manag. Q., 15, 249–269.
McCullough, B.P., Pfahl, M.E., & Nguyen, S.N. (2016). The green waves of environmental sustainability in sport. Sport Soc., 19, 1040–1065.
Walker, M. (2013). Does green management matter for donation intentions? The influence of environmental consciousness and environmental importance. Manag. Decis., 51, 1716–1732.
Svensson, P.G., & Seifried, C.S. (2017). Navigating plurality in hybrid organizing: The case of sport for development and peace entrepreneurs. J. Sport Manag., 31, 176–190.
Hayes, G., & Horne, J. (2011). Sustainable development, shock and awe? London 2012 and civil society. Sociology, 45, 749–764.
Meadows, D.L. et al. (1972). The Limits to Growth: A Report for the Club of Rome's Project on the Predicament of Mankind. New York: Universe Books, 1972. 205 p.
Brundtland, G. H. (1987). Our common future—Call for action. Environmental Conservation, 14(4), 291-294.
Nicolopoulou, K. (2014). Social entrepreneurship between cross-currents: Toward a framework for theoretical restructuring of the field. J. Small Bus. Manag., 52, 678–702.
Dresner, S. (2008). The Principles of Sustainability; Earthscan: London, UK.
Delmas, M., Hoffmann, V.H., & Kuss, M. (2011). Under the tip of the iceberg: Absorptive capacity, environmental strategy, and competitive advantage. Bus. Soc., 50, 116–154.
González-Serrano, M.H., Crespo, J., Pérez-Campos, C., & Calabuig, F. (2017). The importance of developing the entrepreneurial capacities in sport sciences university students. Int. J. Sport Policy Politics, 9, 625–640.
Ratten, V. (2016). Sport innovation management: Towards a research agenda. Innovation, 18, 238–250.
KVED-2010: Hrupa 93.1 [Classifier of Types of Economic Activity-2010: group 93.1] Retrieved from http://kved.ukrstat.gov.ua/KVED2010/93/ KVED10_93_1.html
CPA Definition of Sport-Version 2.0 (“Vilnius Definition 2.0”) According to CPA 20. Retrieved from https://ec.europa.eu/eurostat/ documents/6921402/0/ Vilnius+Definition+Sport+CPA2008+official+2013_09_19.pdf/ 30838d11-01ea-431f-8112-50786e187c1c
Ratten, V. (2018). Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture; Springer: Basel, Switzerland.
Ratten, V., & Ratten, H. (2011). International sport marketing: Practical and future research implications. J. Bus. Ind. Mark., 26, 614–620.
Falt, E. (2006). Sport and the Environment. Environ. Health Perspect., 114, 268–269.
Ratten, V. (2010). Developing a theory of sport-based entrepreneurship. J. Manag. Organ., 16, 557–565.
Hitt, M.A., Ireland, R.D., Camp, S.M., & Sexton, D.L. (2001). Strategic entrepreneurship: Entrepreneurial strategies for wealth creation. Strateg. Manag. J., 22, 479–491.
EVO Company. Retrieved from https://evo.business/category/news/
GoogleTrends. Retrieved from https://trends.google.com.ua/trends/ explore?date =today%205y&geo=UA&hl=ru
