INTERNET BRANDING AS A TOOL FOR THE DEVELOPMENT OF A MODERN ENTREPRENEURSHIP

Abstract

The article is devoted to the study of Internet branding as a tool of modern entrepreneurship. Its methods are analyzed and the key stages of creating a successful branding are structured. The necessary components of modern entrepreneurship are analyzed. Specialists of professions necessary for work on traditional and Internet branding were selected and analyzed. The relevance of the factor of existence of Internet branding is studied, its necessity in our time is substantiated. The main reasons for the priority and effectiveness of Internet branding are presented. Its role in modern business, its origin and impact on the information environment and society are studied. Guarantees of growth of your business, increase in number of clients and sales are outlined. The impact of Internet branding on consumer communication, finding a new business audience and maintaining the current one has been studied. Nowadays, internet branding is becoming an integral part of business and entrepreneurship. Interaction, as well as work with the client in the modern world takes place on the Internet through websites, social networks, online stores and other resources. In this article, we will discuss the need to introduce and expand your online business and why Internet branding has become one of the key competitive advantages of the 21st century. All the key points related to the introduction of advertising and promotion of Internet branding, methods of its work, as well as described structured instructions for its proper use for successful and productive work. Modern tools of analysis of the audience, buyer, and potential client are studied. The detailed process of work at creation of competent and working Internet branding is described. All the key points that need to be considered to create a successful internet branding are structured. The priority, risks and upcoming forecasts of the development of Internet branding and business promotion in the information society as a whole are studied. The necessity of creating Internet branding, the reasons for its appearance, its profitability and dynamics are substantiated.