DEVELOPMENT OF TOURIST AND RECREATIONAL COMPLEX IN CONDITIONS OF SUSTAINABLE GROWTH OF ECONOMY
Abstract
The scientific article investigates the peculiarities of the development of the tourist and recreational complex in the conditions of sustainable growth of the economy of Ukraine. It is established that the tourist and recreational complex is one of the key types of economic activity in Ukraine, without which sustainable development of the national economy is not possible. It has been found that in today's environment, the tourism and recreation industry has been significantly affected by the effects of the COVID-19 pandemic. As a result of this impact, the level of efficiency of tourism and recreational activities has decreased, which has had a negative impact on the path to sustainable economic growth. It is determined that the contribution of the tourist and recreational complex to the GDP is sufficiently conditioned by the development and implementation in practice of state programs aimed at creating favorable conditions for the development of tourism and recreation. It is worth noting that during the studied 2015-2020 the dynamics of development of the tourist and recreational complex was extremely unstable, especially in the last year. The pandemic restrictions caused by the COVID-19 pandemic had a negative impact on the development of Ukraine's tourism and recreation complex. Thus, in 2020, compared to previous years, and especially in 2019, revenues from travel and tourism to the national economy decreased significantly, and, as a result, the share of revenues from travel and tourism in Ukraine's GDP decreased. Pandemic restrictions have negatively affected the attraction of capital investment in the development of tourism in Ukraine, as well as the state of collective accommodation. Emphasizing the negative consequences, it is worth noting the presence of some negative impact on the national economy from tourism and recreation. Therefore, in order to reduce the impact of pandemic restrictions on the development of tourism and recreation, it is advisable to implement measures to minimize the impact of pandemic risks through specially designed programs to support economic, including tourism and recreation, both at the state level and at regional or micro level.
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