THEORETICAL AND APPLIED ASPECTS OF THE TRANSFORMATION OF PUBLIC ADMINISTRATION IN THE CONTEXT OF THE DIGITALISATION OF THE ECONOMY AND THE DEVELOPMENT OF SOCIAL INCLUSION

Abstract

The article substantiates the theoretical and practical foundations of transforming public administration in the context of economic digitalization and social inclusion. The study aims to assess the impact of digital transformation on public administration efficiency, identify factors affecting access to electronic public services, and substantiate priorities for strengthening digital inclusion. The research applies general scientific methods, including analysis and synthesis, comparative analysis, and a system approach. Analysis and synthesis are used to examine theoretical approaches to digital transformation, the regulatory framework, state digital platforms, official statistics and sociological research. The comparative method assesses Ukraine’s digital development, its position in international rankings, and differences in the perception and use of electronic public services among social groups. The systems approach considers digital transformation as an integrated system of interrelated elements: people, data, AI, analytical conclusions, management decisions, and outcomes. It also reveals the links between technological, organizational, and social components and substantiates the need to combine technological modernization with digital inclusion and people-centered governance. The study identifies the dualism of the technological and social dimensions of digitalization and emphasizes the role of rationality in managerial decision-making. A conceptual approach to assessing digital transformation based on the needs of different social groups is developed. On this basis, a comprehensive framework for improving public administration is proposed, integrating digital technologies with digital inclusion and people-centered governance. Digital transformation effectiveness depends not just on infrastructure and electronic services, but also on their accessibility to different population groups. This approach can improve public policy by promoting digital literacy, reducing the digital divide, and ensuring inclusive access to public services.