INTELLECTUALIZATION OF TRADING ENTERPRISES’ LOGISTICS BUSINESS PROCESSES IN THE DIGITAL ECONOMY
Abstract
The article examines digital technologies as a key factor in the systemic transformation of enterprise logistics business processes in the context of the digital economy. It substantiates that the integration of advanced digital technologies, such as artificial intelligence, the Internet of Things, robotic process automation, and blockchain drives a transition from fragmented and reactive management toward an integrated, intelligent, and adaptive logistics model. The study highlights the specific features of digital transformation in procurement, warehousing, transportation, and information logistics, demonstrating the synergistic effects generated by end-to-end digital platforms and unified information environments. Particular attention is paid to the dual nature of digital technologies, which, alongside significant efficiency gains, transparency, and resilience, may also generate destructive effects in the absence of process coordination, managerial competencies, organizational readiness, and data quality assurance. The research emphasizes that excessive or poorly controlled digitalization can lead to loss of process control ability, algorithmic dependence, systemic risks, and increased vulnerability to technological and cyber disruptions. It is argued that digital technologies should be interpreted not merely as automation tools, but as drivers of deep qualitative changes in the structure, logic, and interconnections of logistics business processes at the enterprise level. The article proves that effective digital transformation of logistics requires process-based and organizational alignment, integrated data governance, and balanced human–technology interaction. As a result, logistics evolves from an operational function into a strategic component of supply chain management, increasing the adaptability and competitiveness of enterprises in the increasingly complex and dynamic landscape of the digital economy. In addition, the study outlines the role of continuous innovation, cross-functional integration, and strategic leadership in ensuring sustainable digital transformation outcomes.
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Copyright (c) 2026 Ольга Кавун
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