IMPROVING THE EFFICIENCY OF MOTOR TRANSPORT ENTERPRISES

Abstract

The article examines the theoretical and practical aspects of increasing the efficiency of motor transport enterprises in the conditions of increased competition in the transport services market. It is substantiated that motor transport enterprises play an important role in ensuring the socio-economic development of the state, as they carry out passenger and cargo transportation, forming the prerequisites for the continuity of production processes, the development of trade and investment activity. It is determined that the efficiency of the enterprise is a complex economic category that reflects the ratio of the results obtained and the costs incurred, and also characterizes the level of productivity, quality and social utility of the enterprise's functioning. Particular attention is paid to the problems of the functioning of municipal motor transport enterprises in the conditions of a decrease in passenger traffic, an increase in the share of preferential transportation and increased competition from private carriers. It is proven that the significant inertia of the activities of such enterprises reduces their ability to respond promptly to fluctuations in demand, which leads to a decrease in profitability and an increase in the risk of financial instability. The approach to considering a utility company as a structure with weak dynamics, which is characterized by a limited ability to quickly adapt to changes in the external environment without losing competitive positions, is applied. Directions for increasing the flexibility and economic efficiency of motor transport enterprises are proposed, in particular, diversification of activities by creating technical maintenance service centers, leasing real estate and vehicles, and developing outsourcing and leasing services. It is substantiated that the implementation of these measures allows optimizing the use of resources, reducing the level of unproductive costs, creating additional sources of income, and increasing the financial stability of enterprises. The conclusion states that increasing the efficiency of motor transport enterprises requires a systematic approach that combines management improvement, adaptation to market changes, development of non-core areas of activity, and implementation of anti-crisis strategies. The implementation of the proposed measures will contribute to strengthening the competitiveness of enterprises and ensuring their sustainable development in the long term.