DIGITAL COMPETITION AS A DRIVER OF CLIENT-ORIENTED STRATEGIES
Abstract
The paper examines digital competition as a pivotal factor in shaping client-oriented business strategies. The study underscores the relevance of this topic in the context of rapid digital transformation and heightened global economic challenges. Utilizing a theoretical framework based on classical, neoclassical, and modern theories of competition, the research explores how digital technologies redefine competitive dynamics and drive businesses to prioritize customer-centric approaches. The findings highlight the mechanisms through which digital competition fosters innovation, enhances customer engagement, and enables sustainable business growth. Practical recommendations are provided for leveraging digital tools to develop effective client-oriented strategies, contributing to competitive resilience in contemporary markets.
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