MANAGEMENT OF AGRICULTURAL ENTERPRISES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT IN THE AGRICULTURAL SECTOR: EFFECTIVENESS OF INNOVATIVE APPROACHES FOR INFORMATION SUPPORT

Abstract

The modern agricultural sector is experiencing an era of profound digital transformation, marked by the pervasive integration of innovative technologies and data-driven approaches into enterprise management. Within this transformation, information support systems have become a cornerstone of sustainable agricultural development, as managerial decision-making increasingly relies on the timeliness, reliability, and analytical value of information resources. This study provides an in-depth exploration of innovative approaches to information support in the management of agricultural enterprises, emphasizing their strategic role in enhancing the economic efficiency, environmental responsibility, and social sustainability of the agrarian sector. The article systematically analyzes the potential of cutting-edge technologies — including digital platforms, big data analytics, geographic information systems, satellite monitoring, and automated management systems — to improve the transparency, responsiveness, and adaptability of agricultural management processes. A particular focus is placed on the formation of an integrated digital ecosystem, where information flows are harmonized to support evidence-based decision-making, optimize resource utilization, and ensure the resilience of production systems. It is argued that innovative information tools not only facilitate greater operational efficiency and environmental optimization but also foster organizational learning, innovation diffusion, and the social stability of rural communities. The research concludes that the effectiveness of information support directly determines the capacity of agricultural enterprises to navigate the complexities of the modern market, mitigate environmental risks, and maintain a dynamic equilibrium between profitability, ecological stewardship, and social well-being. In this regard, innovation-oriented information systems are positioned not merely as technological solutions, but as strategic imperatives for achieving long-term sustainability, competitiveness, and adaptive capacity in the agricultural economy. Ultimately, the article underscores that sustainable agrarian transformation requires the cultivation of digital literacy and data-oriented management culture among agricultural managers, ensuring that innovation becomes an integral element of the sector’s strategic evolution.